5. Now let's move on to the doctors' front.

[nrumohammadx1]

Well, according to 60% of doctors, a good use of social media improves the quality of care provided to patients . This is not a trivial or obvious fact, which demonstrates - once again - how much there is a need for correct information, but also for a fruitful "closeness" between pharmaceutical companies and patients; in this respect, there is no closer "digital closeness" than that which can be acquired with social media.

Social media are also an important mine of data on individuals, which must be armenia phone data collected and interpreted to put in place tailor-made marketing and customer care operations, aiming for personalization .

6. We have talked about management, form and content. At this point, however, we want to focus on “channels”, to underline the great importance of mobile. Today, in the world, a good 91% of users access the Internet via mobile (datareportal.com) and smartphone owners , all over the planet, are about 4 billion (in 2016 they were “only” 2.5 billion) (source: hdblog.com).

All this cannot be ignored by pharmaceutical companies. The perspective to adopt, therefore, is that of mobile first . According to the most up-to-date data, among the 10 categories of apps most downloaded on the Apple Store are those dedicated to health. And among the 20 categories, those specifically dedicated to the medical field.