promotion of the initiative
Posted: Sun Jan 12, 2025 6:15 am
sidis.it (developed by Time & Mind of Turin), below- and above-the-line advertising (with a particular emphasis on local fixed and dynamic billboard campaigns; in the city of Rome, for example, public transport will be "papered" with the Sidis 30th anniversary logo) and the point of sale. The main event is the creation of a large competition that will involve customers of all Sidis supermarkets for 3 weeks in May. To communicate in the most effective way both the strength of Sidis, an Italian brand that over the france telegram data course of 30 years has strengthened its mission summarized by the payoff “the pleasure of shopping”, and the great competition “Cancella e Vinci” and “Telefona e Vinci”, the home page of the website has also been revisited by setting up specific areas dedicated to the .
The thirty years of Sidis – says the general marketing director of Interdis, Giorgio Santambrogio – represent the opportunity to give further strength to the mission “the pleasure of shopping”, summarized in the payoff of this historic Italian brand. The initiatives implemented, all characterized by the “media participation” of the testimonial Bugs Bunny, are aimed at increasing empathy between the customer and the point of sale, at the same time accentuating the emphasis on convenience and branded products. The goal is to increase the equity of this historic Italian brand of which we are truly proud. Crowdsourcing on its website Armando Giorgi Crea International has recently activated a new section called Crea Crowdsourcing dedicated to “creative geniuses” on its website www.
The thirty years of Sidis – says the general marketing director of Interdis, Giorgio Santambrogio – represent the opportunity to give further strength to the mission “the pleasure of shopping”, summarized in the payoff of this historic Italian brand. The initiatives implemented, all characterized by the “media participation” of the testimonial Bugs Bunny, are aimed at increasing empathy between the customer and the point of sale, at the same time accentuating the emphasis on convenience and branded products. The goal is to increase the equity of this historic Italian brand of which we are truly proud. Crowdsourcing on its website Armando Giorgi Crea International has recently activated a new section called Crea Crowdsourcing dedicated to “creative geniuses” on its website www.