Optimize Product Pages for eCommerce SEO

[shaownhasane]

Business-to-business ( B2B ) organizations in automotive e-commerce, for example, can use success stories and breakthrough cases. If you approach product description copywriting from this perspective, you might be surprised at how different phrases people use to find what they’re looking for. Try incorporating those keywords or phrases into your copy to make it even stronger.

Product description copy length is another factor that impacts your eCommerce SEO . The problem is that there is no optimal length.

So the only way to do that, again, is to think about belarus phone data the people who will be reading your descriptions. Earlier, we talked about the needs of buyers and how they all have different motivations, expectations, and requirements. We also said that they show different levels of knowledge about your products (for example: professional users and amateur digital camera users).

What this basically means is that these two types of customers will require different product descriptions. If your customers have a low level of knowledge about a particular product or brand , you will have to work harder to explain the product and convince them to buy it.

The copy for them will tend to be longer. This doesn’t mean you should write a long story, though; instead, you can arrange different bits of information into clickable cards or expandable sections. This way, your customers get what they need without feeling overwhelmed. Customers with a high level of product or brand awareness, on the other hand, already know your product and understand why they want it. The copy here is usually short and to the point.

However, customers with high-level knowledge are not only professionals in certain technological fields. Customers who buy basic products (for example, underwear that does not require much explanation) also fall into this category.

Avoid Keyword Stuffing
Another important thing to remember to avoid keyword stuffing at all costs.

Write for users, not search engines.