How does all this translate into concrete and operational terms?

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It can be said that Big Data allows you to do something very “ancient”, but with the most modern tools of digitalization : that is, to perfectly analyze your production processes , in detail and tracking their evolution over time; and, at the same time, to know as much as possible who you have in front of you, your customers, the people who make up your target. This is why there can be no digital marketing, and even less Customer Service, without an efficient analysis and interpretation of this enormous mass of “digital traces”. Without knowledge of the target, in fact, you risk proceeding only blindly, by trial and error.

Big Data , therefore, is today the compass that companies must use to belgium phone data put their strategies on track; but also the parameter on which to measure the results achieved . In a word, this information is the most precious asset of every business : even more so, if we are talking about Internet Service Providers.

The final goal? Transforming this “cold” data into coherent and effective strategies. Which in turn must aim to create solid and lasting relationships with customers. In short, starting from the numbers to shift your attention to people.