First it's digitalized, then it's personalized
Posted: Sun Jan 12, 2025 8:25 am
The premise, therefore, to improve one's offer is to equip oneself digitally. However, this is only the first step of the transformation. The real competitive advantage that telcos have compared to their competitors, in fact, lies in the relationship that telcos have with their customers .
In fact, if you look closely, all these companies can count on a significant ghana phone data advantage, since they have a database of different customers, which contains the history, characteristics and, why not, the needs of each of them. For each customer, therefore, the company is able to create a package of innovative and highly personalized services that meets the needs of individuals. It can therefore be said that both digitalization and personalization are useful for increasing the relationship with consumers, consequently increasing retention and improving one's consideration.
Moreover, many observers have underlined that in the future, telcos will have to focus more and more on the quality of the relationship with their customers to remain competitive and truly benefit from 5G . For example, according to Oliver Wyman, a global consulting giant with offices in 30 different countries, companies in the telecommunications sector will have to focus on creating a strong emotional bond with their customers, made up of personalization and trust , in order to reduce the competitive gap with OTTs. “Prices aside – the company recently argued – telcos should also do more in the flexibility of contracts and data security, which will have to become a key component of the various operators' proposal, given that one in four people has concerns about it”.
The path, therefore, is clear, but how can it be followed effectively?
In fact, if you look closely, all these companies can count on a significant ghana phone data advantage, since they have a database of different customers, which contains the history, characteristics and, why not, the needs of each of them. For each customer, therefore, the company is able to create a package of innovative and highly personalized services that meets the needs of individuals. It can therefore be said that both digitalization and personalization are useful for increasing the relationship with consumers, consequently increasing retention and improving one's consideration.
Moreover, many observers have underlined that in the future, telcos will have to focus more and more on the quality of the relationship with their customers to remain competitive and truly benefit from 5G . For example, according to Oliver Wyman, a global consulting giant with offices in 30 different countries, companies in the telecommunications sector will have to focus on creating a strong emotional bond with their customers, made up of personalization and trust , in order to reduce the competitive gap with OTTs. “Prices aside – the company recently argued – telcos should also do more in the flexibility of contracts and data security, which will have to become a key component of the various operators' proposal, given that one in four people has concerns about it”.
The path, therefore, is clear, but how can it be followed effectively?