Inbound is king: effective SEO strategies for the Chilean real estate sector
Posted: Wed Jan 15, 2025 4:56 am
Did you know that SEO is a very useful tool to apply if you work in the real estate sector? We tell you the main advantages and strategies that it can provide when implemented in your content marketing plan.
Today, digital tools and media allow any company to expand its reach and increase its profitability. This has become a reality for the Chilean real estate market, where effective SEO strategies are emerging as an effective way to increase digital visibility and attract customers.
This point is stressed by Mauricio Varela, president of the Association of Real Estate Developers of Chile (ADI) , who told Real State Market LATAM magazine that real estate companies must invest in technology to be more efficient in project development and, in turn, achieve a business-to-business relationship with society and the environment.
SEO and its importance for real estate agencies
Following the drop in property sales caused by the pandemic, the numbers are expected to rise again in 2023. ADI itself estimates that the real estate market will begin to recover and increase its sales in the second half of this year.
In this scenario, SEO is a fundamental tool to achieve greater online visibility and attract a wider audience that enables the constant growth of the real estate business.
What is SEO and how can it help real estate agencies?
SEO (Search Engine Optimization) is the set of techniques and strategies used to improve the visibility of a website in search engines like Google. This is achieved by optimizing various elements, such as content, keywords, links, among others.
According to Semrush , one of the most relevant SEO tools, the majority cambodia lists of consumers (66%) conduct research online before buying and 97% do so from their mobile phone . In the real estate market, this means that people search for properties online before making a purchase or rental decision. Therefore, if you are not present in your audience's results, you will be losing business opportunities.
Differentiate yourself with a real estate SEO strategy
According to data from Ahrefs , another of the most important SEO tools, more than 90% of websites do not have organic visitors. Therefore, if you apply SEO strategies in the market, you will be able to differentiate yourself from your competition.
After conducting a study on the SEO trends and challenges that exist today in the Chilean real estate market, we have obtained significant results:
Exact figures on the current state of the Chilean real estate market on Google.
The tactics used by real estate agencies with the largest online presence.
If you want to know about these findings, then keep reading.
Today, digital tools and media allow any company to expand its reach and increase its profitability. This has become a reality for the Chilean real estate market, where effective SEO strategies are emerging as an effective way to increase digital visibility and attract customers.
This point is stressed by Mauricio Varela, president of the Association of Real Estate Developers of Chile (ADI) , who told Real State Market LATAM magazine that real estate companies must invest in technology to be more efficient in project development and, in turn, achieve a business-to-business relationship with society and the environment.
SEO and its importance for real estate agencies
Following the drop in property sales caused by the pandemic, the numbers are expected to rise again in 2023. ADI itself estimates that the real estate market will begin to recover and increase its sales in the second half of this year.
In this scenario, SEO is a fundamental tool to achieve greater online visibility and attract a wider audience that enables the constant growth of the real estate business.
What is SEO and how can it help real estate agencies?
SEO (Search Engine Optimization) is the set of techniques and strategies used to improve the visibility of a website in search engines like Google. This is achieved by optimizing various elements, such as content, keywords, links, among others.
According to Semrush , one of the most relevant SEO tools, the majority cambodia lists of consumers (66%) conduct research online before buying and 97% do so from their mobile phone . In the real estate market, this means that people search for properties online before making a purchase or rental decision. Therefore, if you are not present in your audience's results, you will be losing business opportunities.
Differentiate yourself with a real estate SEO strategy
According to data from Ahrefs , another of the most important SEO tools, more than 90% of websites do not have organic visitors. Therefore, if you apply SEO strategies in the market, you will be able to differentiate yourself from your competition.
After conducting a study on the SEO trends and challenges that exist today in the Chilean real estate market, we have obtained significant results:
Exact figures on the current state of the Chilean real estate market on Google.
The tactics used by real estate agencies with the largest online presence.
If you want to know about these findings, then keep reading.