Staying up to date with news and current events
Posted: Wed Jan 15, 2025 5:33 am
It’s great to know statistics, but what marketers need to dig into is the ‘why’.
When it comes to the reasons that people use the internet, over 51% watch videos, TV shows and movies, 46.3% listen to music and 32% use it for gaming. From these figures, it’s clear that entertainment is front of mind for most people and a huge reason for that is the unstoppable rise of Netflix and other platforms such as Disney+ and Spotify.
Another industry on the rise is gaming which has seen an uptake amongst older generations with two-thirds of internet users that actively play games being between 55 and 64 years of age.
YouTube has also reported that gaming is the phone list biggest breakout genre on their platform. The evolution of games such as Fornite and Roblox, as well as the massive rise of the platform Twitch makes this a sector to keep an eye on. As more people spend time in this space, marketers could take advantage of gaming influencers to build engagement or look at branding opportunities.
Social Media: What Countries Use It Most & What Are They Using?
When we look at social media, the top five reasons people use networks are:
Entertaining and funny content
Filling up spare time
Staying in touch with loved ones
Sharing photos or videos
And the platforms they are most active on are Facebook, YouTube and WhatsApp, while the social media apps people use most include Facebook, WhatsApp, Instagram, and TikTok.
When it comes to the reasons that people use the internet, over 51% watch videos, TV shows and movies, 46.3% listen to music and 32% use it for gaming. From these figures, it’s clear that entertainment is front of mind for most people and a huge reason for that is the unstoppable rise of Netflix and other platforms such as Disney+ and Spotify.
Another industry on the rise is gaming which has seen an uptake amongst older generations with two-thirds of internet users that actively play games being between 55 and 64 years of age.
YouTube has also reported that gaming is the phone list biggest breakout genre on their platform. The evolution of games such as Fornite and Roblox, as well as the massive rise of the platform Twitch makes this a sector to keep an eye on. As more people spend time in this space, marketers could take advantage of gaming influencers to build engagement or look at branding opportunities.
Social Media: What Countries Use It Most & What Are They Using?
When we look at social media, the top five reasons people use networks are:
Entertaining and funny content
Filling up spare time
Staying in touch with loved ones
Sharing photos or videos
And the platforms they are most active on are Facebook, YouTube and WhatsApp, while the social media apps people use most include Facebook, WhatsApp, Instagram, and TikTok.