How to measure a page's SEO?
Posted: Wed Jan 15, 2025 5:38 am
As we mentioned, proper monitoring of your website's performance is essential to know if SEO improvements are working or how to proceed to boost a page within the search results. In this sense, the first step is to define the SEO indicators.
These indicators are important metrics for your digital marketing strategy, as they will allow you to measure web SEO and discover whether your efforts to position yourself in search engines are bearing fruit or not.
Some of the main SEO indicators that are recommended to monitor are:
Organic traffic
This metric will show you the number of organic visits your website receives, i.e. visits originating from SERPs and not through paid ads. This data is essential, as it indicates that the user arrived at your page due to an interest in a particular topic discussed there, which leads to a high conversion potential.
You can measure organic traffic using Google Analytics , the free tool that Google makes available to you. If you already have an account, open the Acquisition menu, select “All traffic” and then “Channels”. You will now see all the traffic sources for that website and you should select the Organic Search channel to get the report you need.
Keyword Ranking
It shows how well a page ranks in the SERPs for a particular term. This will give you an idea of the possibility of gaining visibility around those topics. In this case, the main goal of SEO is to get your website to appear in the first position in search engines for a given search.
To measure keyword rankings , you can use SEMRush or Ubbersuggest, which are paid doctors email list tools but offer basic features that allow you to get some valuable data for free.
Conversion rate
This refers to the percentage of visits that convert, depending on your own objective, into leads or sales. To analyze this data, we recommend using Google Analytics.
In the Analytics home page, go to “Manage” and in the “Views” column select “Goals” and “New Goal” and configure the destination URL where your conversions occur, so that the system can record them and provide you with this information.
Other valuable SEO indicators
To better understand user behavior on your website, there are a set of metrics that you can analyze in both Google Analytics and other paid tools. Bounce Rate, Pages Per Visit, Time on Page, and Scroll Depth are the most useful and will give you a more accurate idea of what is working and what is not in terms of SEO.
As you can see, when working on your website's SEO, taking the appropriate measurements is key to evaluating the success of your digital marketing strategy.
Now that you know how to measure the SEO of your corporate website or blog, don't forget to monitor your metrics! Just be patient and remember that SEO is a long-term investment. Keep analyzing your results and, sooner rather than later, you will see the improvement.
These indicators are important metrics for your digital marketing strategy, as they will allow you to measure web SEO and discover whether your efforts to position yourself in search engines are bearing fruit or not.
Some of the main SEO indicators that are recommended to monitor are:
Organic traffic
This metric will show you the number of organic visits your website receives, i.e. visits originating from SERPs and not through paid ads. This data is essential, as it indicates that the user arrived at your page due to an interest in a particular topic discussed there, which leads to a high conversion potential.
You can measure organic traffic using Google Analytics , the free tool that Google makes available to you. If you already have an account, open the Acquisition menu, select “All traffic” and then “Channels”. You will now see all the traffic sources for that website and you should select the Organic Search channel to get the report you need.
Keyword Ranking
It shows how well a page ranks in the SERPs for a particular term. This will give you an idea of the possibility of gaining visibility around those topics. In this case, the main goal of SEO is to get your website to appear in the first position in search engines for a given search.
To measure keyword rankings , you can use SEMRush or Ubbersuggest, which are paid doctors email list tools but offer basic features that allow you to get some valuable data for free.
Conversion rate
This refers to the percentage of visits that convert, depending on your own objective, into leads or sales. To analyze this data, we recommend using Google Analytics.
In the Analytics home page, go to “Manage” and in the “Views” column select “Goals” and “New Goal” and configure the destination URL where your conversions occur, so that the system can record them and provide you with this information.
Other valuable SEO indicators
To better understand user behavior on your website, there are a set of metrics that you can analyze in both Google Analytics and other paid tools. Bounce Rate, Pages Per Visit, Time on Page, and Scroll Depth are the most useful and will give you a more accurate idea of what is working and what is not in terms of SEO.
As you can see, when working on your website's SEO, taking the appropriate measurements is key to evaluating the success of your digital marketing strategy.
Now that you know how to measure the SEO of your corporate website or blog, don't forget to monitor your metrics! Just be patient and remember that SEO is a long-term investment. Keep analyzing your results and, sooner rather than later, you will see the improvement.