Key KPIs in SEO marketing

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There is no cost to appear in Google search results, and making small changes to your website with an SEO approach can have a very positive impact in the long term.

On the other hand, investment in ads like those offered by Google Ads works under the PPC (pay per click) system.

A PPC advertising solution does not offer the same results as SEO and will not improve your website's position in organic searches, but is instead designed to help capture audience attention during important moments, such as a product launch or sales season.

Plus, unlike PPC and other paid strategies, SEO is a real indicator of the quality of your site, what phone number germany you're doing right, and what you need to improve.

To give you an idea, according to a survey conducted by Databox in 2019, 70% of respondents consider SEO to be better than PPC for generating sales.


Establishing KPIs (key performance indicators) is a fundamental step in designing a reliable SEO strategy.

Without this, there would be no way to effectively monitor your site's progress in the SERPs.

Among the most relevant indicators for SEO marketing are those that allow you to measure conversions, visibility, volume of organic sessions and backlinks.


1. Conversions
Measuring organic conversions—sales, leads, or both, depending on your business goals—is a solid way to measure success.

The good news is that you can track conversions through Google Analytics , the free tool from Google that also includes filters to measure objectives based on factors such as channel, geographic location, among others.


2. Organic visibility
Organic visibility is a dimension you can measure by looking at total impressions growth in Google Search Console.

This is a simple and reliable method, as impressions show the searches for which your website is visible, even if there were no clicks.

Visibility generally improves when there is an increase in the volume of keywords identified by Google, but they are not yet in a position to generate traffic.


3. Volume of organic sessions
Growth in impressions should eventually lead to an increase in organic session volume.

In other words, impressions start generating traffic, and traffic turns into conversions.

That's why it's so important to track visibility and analyze how it relates to session volume.

Now, take into account seasonal factors to make the final analysis as accurate as possible (for example, drops in the number of organic sessions during certain periods of the year).