What HubSpot can do for B2B companies
HubSpot for B2B companies is a CRM (Customer Relationship Management Software) that allows you to manage your relationship with customers in a professional manner. The idea? That you can anticipate their wishes and manage the relationship in a professional manner.
Nowadays, working with a CRM is a sine israel girl whatsapp number qua non condition for any company. But in B2B, even more so. In the end, in this type of market the average ticket is usually higher than in B2C and, therefore, the business model is more personalized. And it should be remembered that HubSpot has become a benchmark in the market for software of this nature.
This article will explain how you can get qualified leads and convert them. Here are some practical details on how to do it:
1.- Tracking your customers' life cycle
The customer life cycle can be tracked through HubSpot's CRM . You can find out their tastes, preferences, and where they are in the sales funnel to optimize it . It's clear to everyone that information is power, and this way, you'll be able to offer what might be of interest at the right time. In addition, it will be an optimization of time for your company, because you won't waste it on calls that don't generate qualified leads.
2.- Possibility of integrating it with other functionalities
The integration of HubSpot with other functionalities is another of the added advantages that you have. For example, this software includes functionalities such as marketing hub, CMS hub or sales hub, which allow you to increase business figures in a clear and evident way. In addition, it is the ideal CRM if you want to do Inbound Marketing from the beginning with expectations of success.
The numbers regarding the success of this joint work are eloquent. Integrating marketing hub and CMS hub increases leads by 183%, integrating sales hub and marketing hub increases turnover by 74%, and doing so with sales hub and services hub increases turnover by 124%. Finally, the joint integration of all these functions increases business by 51%.
3.- Connectivity with websites and social networks that work with HubSpot
One of the advantages of this system is that you can create specific HubSpot web pages and landing pages that allow you to get leads. But, what's more, this work can be integrated with what you do through your Social Networks. On the other hand, this can serve to awaken old contacts that were not active. The result is professional and you will notice the difference.
Nowadays, it is an anachronism to think of a one-way communication model. And the customer often wants to interact, even in B2B. This possibility that HubSpot allows is a way to, in the long run, increase qualified leads and, therefore, turnover.