Where did the traffic to the quizzes come from?

[sohanuzzaman57]

To increase the conversion from opening a quiz to sending an application, we personalized the results of the user's answers in the quiz. Depending on the type of apartment the user has chosen, we offer them to view a catalog of apartments with the number of rooms they need.

Contextual advertising: advertising traffic for commercial queries from ads in YAN.
Traffic from crops in the VKontakte market platform and Telegram channels.
Announcements
Contextual advertising in YAN

During the first 2 weeks of the quiz, we received 253 applications.

Results by unique leads
reduced the average cost of a unique netherlands phone number list lead by 4 times, from 3021 ₽ to 891 ₽;

received unique leads from VKontakte at an average cost of 331 ₽, and from seeding in Telegram channels at 424 ₽;


The best results were achieved by seeding on VKontakte - 103 applications at 331 rubles per unique lead.

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Results for targeted leads
reduced the average cost of a target lead by 2.4 times from ₽9,063 to ₽3,837.

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Total — we exceeded the lead plan, 2 months ahead in two weeks. Completion percentage — 507%.

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The quiz conversion rate in November was 13.24%.


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In mid-December, the 1% mortgage offer for the entire term became irrelevant, and we reworked the quiz into a new one - 0% installment plan + apartments from 4.4 million + discount up to 530 thousand.

Due to the fact that we rebuilt the campaign, the quiz conversion in December dropped to 7.29%.