7 Apps and Tools for Content Marketers

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Every content marketer has asked themselves at some point: “What apps or tools could optimize my productivity?” It’s not easy to answer that question, because, although there is a lot of software aimed at content marketers, the key to effectiveness is knowing which one is the best and which one also fits the particular needs of the account or brand you are working with. Here we have compiled for you, in no particular order, 7 of the best apps and tools for content marketers that stand out for their usefulness and ease of use:

1. HubSpot
Apps and Tools for Content Marketers

HubSpot is a digital marketing company that has developed a north korea b2b leads platform specialized in helping content sellers attract visitors, define personal clients, and obtain conversions. The most attractive thing about the HubSpot platform is that it not only promises to help you attract clients, but also to build loyalty to your brand or service. If the term Inbound Marketing sounds familiar to you, all you need to know about HubSpot is that it is the only tool that has everything you need to carry out such a campaign: calls to action, social networks, videos, blog, etc.

2. Yesware


Yesware is a web-based platform that provides email marketing tools, ideal for content marketers. With Yesware, you can track your emails and measure compliance with their metrics. Fully compatible with Gmail, the platform will allow you to improve your interactions with potential readers of your content, whether you send an invitation to read a newsletter or a promotion for your product.

3. Paper Rater


Paper Rater is an indispensable tool for content marketers, as it lets you know if any text generated by your content marketing team can be considered plagiarism. It also detects literal translations and phrases that are too similar that could be a paraphrase of other similar content.

4. BuzzSumo


BuzzSumo is a tool that will allow you to locate influencers who talk about the same topics as you. This is useful because, if you know what type of content they share, you will be able to sell similar content that will have the possibility of being shared by them and reach a larger audience than you normally would. An indispensable tool to agree on the type of content you will sell.

5. Zeros


Ceros is a platform for creating interactive content. With Ceros you can create infographics, e-books and any type of interactive content necessary to make your work more attractive to your clients.

6. Contentful


Contentful is an app that allows you to check how your content adapts to any screen resolution: mobile, desktop, or even TV. If you want to leave your customer satisfied, it is important to pay attention to the details of the content you are selling. What makes Contentful indispensable on your desktop is that if some content does not adapt to a resolution, you can edit it right there, which can save you a lot of time.

7. Instapage


Instapage is a tool that will help you create landing pages easily. As a content marketer, one of the things you will need to develop most often is landing pages. A landing page is the website that a potential customer will reach after clicking on an ad, so it is vitally important that it is effective, attractive and leads the user to buy from you, subscribe or at least remember you. With Instapage you will be able to see the fulfillment of your Facebook ads or Google Adwords metrics because users will never get bored of your landing pages. It is recommended to create one landing page per promotion and not just one per campaign, this way you will have more views, all thanks to Instapage.

While most of these tools are paid, you should remember that they are geared towards making you, as a marketer, more money, so hiring any of these services will not be a loss. Of course, the tools and applications presented here will not do the work for you, it still requires your intuition as a marketer and content creator to make them work effectively. But if your campaigns are already working, any of these tools will make them explode. And so will your reputation.