Avoid Writing Content for Search Engines First

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Highlight your expertise and first-hand experience in your content to provide readers with in-depth answers they can’t get anywhere else.

While it’s still important to follow search engine optimization ( SEO ) best practices when creating content , useful content algorithm updates must ensure that you’re not writing content specifically for search engines instead of humans.

This means that overstuffing your content with keywords or letting artificial intelligence (AI) technology completely write your content will not get you to the top of the SERPs.

People don’t want to read meaningless content that doesn’t provide them with the solutions they need. Therefore, Google doesn’t want to provide these useless websites to its users.

So how do you make sure your content isn’t written for search bulgaria b2b leads engines? Google suggests that answering “yes” to any of the following questions could be a red flag that you’re writing content for search engines instead of people:

Is the content primarily designed to attract people from search engines rather than being made for humans?
Do you use extensive automation techniques to produce content on many topics?
Adding tons of new content, or removing tons of old content, just because you believe making the site look updated will help search rankings?
Do you write to a specific word count because you heard or read that Google has a preferred word count?
Do you mostly summarize other people’s content without adding much value, and write content for trending topics instead of writing for your users?
Does your content promise to answer a question that has no answer, such as hinting at a product release date when it hasn’t yet been confirmed?
Do users have to search for other information after reading your website content ? Do you modify the page date to make it look newer, but the content has not actually changed?
As we mentioned above, it’s crucial to always consider your audience when creating content. Write content that covers topics they care about and provides them with the valuable information they’re looking for.

At the same time, you need to make sure your content is SEO-friendly without overdoing it. For example, you’ll insert keywords naturally throughout the page, optimize titles and heading tags, and provide a great user experience.