Changing phone number as a reason for unsubscribing

[tmonower111]

Surprisingly, changing a phone number is one of the most common reasons for unsubscribing from mailings. Sometimes this happens because of losing a phone, sometimes clients for their own reasons decide not to restore the old number or refuse to use the current SIM card. Perhaps it is worth fighting for such clients, unless the reason for changing the number is annoying SMS mailings, which are difficult to unsubscribe from.

It is important to inform customers how easy it is to re-subscribe if needed. Remind them regularly to update their personal and contact information. If a person is happy with the quality of the materials offered and the only reason for refusal is a change of number, then there is no serious reason for concern. They will probably become a subscriber again.

5. Poor service
Let's assume that the SMS mailing attracted a client uruguay b2b leads or another necessary marketing mechanism worked:

The effect of extensive outdoor advertising;
A group of active promoters;
Attractive website;
Television commercials and other means.
The customer is interested and has come to you. But can you say for sure that he will make a purchase and come back to you again? If not, is it worth starting an SMS marketing campaign at all?

What steps to take?

Special attention should be paid to the level of service, interior design, politeness of the staff, availability and relevance of the range of goods. The use of SMS also plays an important role in forming the company's image. Customers appreciate care and attention to their feedback. Organize SMS surveys to find out customers' opinions on the quality of service; if the feedback is negative, ask what can be improved. After solving the problems, send a message. "We took into account your wishes and corrected the shortcomings. We are waiting for you again in our store." By showing that customer opinions are important to you, you motivate them to come back.