Title and Meta Description are both elements of SEO optimization. Good optimization is of great help to website ranking and encouraging users to click into the web page.
Title and Meta Description are both important for Google SEO optimization.
1. Title
Title is a ranking factor, and this is officially stamped by Google:
Google official video 1
From the official response, it can be seen that Title is a definite ranking factor, but its impact on ranking is not that great.
But the title still needs to be optimized. Google uses the title to understand the latvia b2b email leads relevance of the webpage content to the user's search query. Google's "SEO Getting Started Guide" also specifically mentions:
Google Search Center screenshot 1
Title tells users and search engines what the theme of a particular page is. For users, knowing the theme of the page helps them judge whether the content of the page meets their search needs.
A good title can increase the click-through rate (CTR) of naturally ranked pages. Pages with high click-through rates have a huge impact on SEO rankings.
Moreover, the Title can also help Google determine the theme and content type of the web page and whether it meets the user's search needs.
2. Meta Description
Meta Description is very important for SEO. In a video released by Google Search Center in August 2020, Martin Splitt mentioned:
Google official video 2
Is Meta Description also a ranking factor? John Mueller’s post mentioned:
Social media screenshots
Meta descriptions are used in search result snippets, so if you don’t specify any (on mobile pages in mobile-first indexing), we’ll have to figure it out on our own. But they are not used for ranking.
In April 2022, John Mueller reiterated in answering questions:
The importance of both to SEO
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