We at EWOM have noticed this paradigm shift, and every day there are more people knocking on our door wanting to start selling online or wanting to improve their sales, one of the two!
This has led us to create a guide in which we want to tell you why you should start selling online, how to sell, where, effective marketing strategies, phases of online sales, and much more!
Are you ready to receive all this information from EWOM ?
Why sell online?
The Internet has become a real source of income for many. It is a platform that allows you to sell 24/7. You can sell uninterruptedly, regardless of the day and time. In addition, the Internet expands your market since it allows you to sell in any city in the country, and even in the world if you want to dedicate yourself to international sales. The benefits of selling on the Internet are many more, for example: you can save money because you do not need a premises, and therefore, you do not pay for utilities (water, electricity...), it also allows you to get to know your consumer and their behavior much better through web analytics, and lastly, it is compatible with your physical business! Having an online business does not mean that you cannot have a physical business. In fact, many companies use it as a complement to increase their profits.
What to sell
What can we sell on the Internet? Below we list some types of products that can be sold on the Internet.
Types of products
You can sell all kinds of products (and also services) online. Some of the ones we want to highlight are: niche products, trending products and types of services.
Let us explain it to you in more detail:
Niche products
These are products that respond to the needs of a very specific market. These products have usually been 'abandoned', meaning that businesses have overlooked them and they don't have much competition, so they are usually easier to sell. Some niche products include: pet care products, office products, cooking products, etc. As you can see, they are all very specific and respond to a specific market niche!
Trending products
Trending products are those that have experienced an increasing russian business mailing list volume in recent months or years. Some trending products have been: elastic bands for fitness (it seems that practicing sports at home is more fashionable than ever), humidifiers (it shows us the interest of users in keeping their homes and offices comfortable), LED light strips… There are endless products! To find out, you can use tools that allow you to know what users are searching for on the Internet, some of them are: Ahrefs , Google Trends or Semrush .
On the Internet, you can sell not only products, but services. What kind of services? Everything! Here are some examples:
Video tutorials
Books
Music
Courses
Where to sell
The most common is to sell in:
Woocomerce : WooCommerce is the free WordPress plugin suitable for all types of online stores. There are many design options and many features, although the biggest disadvantage is that it requires minimal knowledge to use and configure it. If you need help, do not hesitate to contact us!
Marketplace : Many companies sell their products on a marketplace instead of creating their own website. Today, Amazon and Ebay are the most popular for the public, although there are many others. One of the main advantages of the marketplace is that it does not require technical maintenance or complications, although the design is very restricted and also has costs for the company.
Social media : We cannot forget about social media. It plays a very important role in online sales. More than 50% of social media users, especially Instagram and Facebook, use them to make a purchase. One of the main advantages is that you can integrate ads relatively easily (especially if you are an expert social media manager).
How to sell on the internet
And now that we know why to sell, what to sell and where we can sell, how do we do it?
We give you some simple steps that can help you get started:
Step 1 : Analyze the online market and select the best products or services for this specific moment.
Step 2 : Create a business plan. Since when can you achieve success without a good business plan?
Step 3 : Select the best platforms to sell the products or services you have selected.
Step 4 : If you need to, find the necessary suppliers. Search, search and search until you find the best option.
Step Five : Plan your marketing strategy to start selling.
Effective marketing strategies to sell
If you want to sell online, start thinking about some of these strategies!
Influencer marketing
The first strategy we want to talk to you about is influencer marketing. Through influencers you can promote your products or services and increase your sales. It is a strategy that we use with some of our clients and that, without a doubt, fills them with success.
We show you an example that we implemented with the Mayte Ponce Nutrition Clinic: