Microsoft and Yahoo's advertising deal would make Google tremble
Posted: Sat Jan 18, 2025 6:25 am
The new advertising agreement to be announced by Microsoft and Yahoo to share the profits from search-related sales would change the structure of the online marketing market, creating a real competitor for Google, which has 65% of the business.
The news, which is not yet official, was released bank data by the blog AllthingsDigital , which worked with sources who have asked not to be identified, details that Yahoo will now use Microsoft's Bing search engine by default to focus on selling related ads.
Google 's market share has been the central issue in negotiations between the software giant and Yahoo! over the past few months, although neither has commented on the matter.
Under the deal, Yahoo will sell advertising on Microsoft's portals, keeping most of its profits, which will help boost Bing by increasing the Redmond company's revenue.
The deal, which will allow Yahoo to more freely develop its content offering, will still need to be scrutinized by the Justice Department, which will examine whether the partial merger constitutes a monopoly.
Bill Gates' company wanted to buy the search engine last year for a sum of 47.5 billion dollars (33.354 billion euros), which in turn was trying to reach an advertising agreement with Google. The news caused both companies to increase their stock prices even though the merger never took place.
The news, which is not yet official, was released bank data by the blog AllthingsDigital , which worked with sources who have asked not to be identified, details that Yahoo will now use Microsoft's Bing search engine by default to focus on selling related ads.
Google 's market share has been the central issue in negotiations between the software giant and Yahoo! over the past few months, although neither has commented on the matter.
Under the deal, Yahoo will sell advertising on Microsoft's portals, keeping most of its profits, which will help boost Bing by increasing the Redmond company's revenue.
The deal, which will allow Yahoo to more freely develop its content offering, will still need to be scrutinized by the Justice Department, which will examine whether the partial merger constitutes a monopoly.
Bill Gates' company wanted to buy the search engine last year for a sum of 47.5 billion dollars (33.354 billion euros), which in turn was trying to reach an advertising agreement with Google. The news caused both companies to increase their stock prices even though the merger never took place.