Using Non-Customer Research to Innovate to Get More Customers

[mmehedi*#]

It should be routine for all companies to gauge the satisfaction of their clientele. Companies can do so through customer surveys. It is as essential and helpful to survey non-customers since such a review can help the company to discover weaknesses in its marketing or distribution system. Either scenario can lead to low brand awareness. It helps the company decide what business and marketing strategies to use. Non-customer research can turn these non-customers and their friends into loyal consumers.

Using Market Research and Consumer Insights to australia number for whatsapp Identify Unmet Customer Needs
Most businesses aim for differentiation in the market. Yet, it is worth noting that the best opportunities lie within customers’ unmet needs. No customer will buy a product or service unless they think they need it. To stand out, companies have to find ways to meet customers’ unmet needs. Market Research and Customer Insights can help firms to identify these needs.



Pivoting and finding inflection points call for a willingness to accept change. Every entrepreneur knows that adapting is a crucial trait of most of the startups that survive. Yet, they also know that pivoting can be difficult. So can adapting in the face of an inflection point. By focusing on the ideas above, you’ll be more likely to make the needed changes. It will also enable you to follow them through to greater success.