Inbound Marketing: What are the customer stages and what are they for?
Posted: Sat Jan 18, 2025 6:35 am
In an Inbound Marketing strategy, the customer stages are extremely important, as they will be the guideline for creating content that ensures user preference.
What are they and how to get the most out of them?
Discovery
This is the beginning of the sales process . It is philippines b2b leads where each client becomes aware of their immediate needs and detects that they have a problem, which will lead them to find a solution to it, using the corresponding search engines.
How to take advantage of it : By creating content that shows total authority on the subject and helps the user without the latter having to invest anything at the moment. Example: a person has problems charging the battery of his smartphone. Therefore, a company that sells cell phone products should have guides and information on its blog that help the customer in this situation, a technique that will help gain their trust more effectively.
Consideration
After knowing exactly what their specific problem and needs philippines b2b leads are, the customer will begin to look closely at the different options, to consider the appropriate product or service that will provide satisfaction at the best price. This is where each company has to demonstrate that its offer is much better than that of the competition.
How to take advantage of it: The options are diverse. Among them are various Inbound Marketing techniques such as free digital products with useful information, interactive online courses that help you resolve your doubts, as well as first-class customer service on any platform. The goal is for the client to be certain that the company is their best option in every sense and will be with them every step of the way.
Decision
Finally, the customer concludes that the option presented to him is the best for both his pocket and his particular needs, and acquires the respective product or service.
How to take advantage of it: Closing the sale is the final part of the customer stages, but it is also here that a relationship with the customer begins that can last for a long time. Therefore, you must provide all the necessary support to the user via email and invite him to continue discovering content on the corporate blog, for example, that helps him to make the most of his purchase. Customer loyalty will be the best reward for this effort.
In conclusion: the Inbound Marketing methodology allows you to make the most of the stages of the purchasing process with the aim of generating a portfolio of loyal and satisfied customers, who will also contribute to promoting the brand naturally.
What are they and how to get the most out of them?
Discovery
This is the beginning of the sales process . It is philippines b2b leads where each client becomes aware of their immediate needs and detects that they have a problem, which will lead them to find a solution to it, using the corresponding search engines.
How to take advantage of it : By creating content that shows total authority on the subject and helps the user without the latter having to invest anything at the moment. Example: a person has problems charging the battery of his smartphone. Therefore, a company that sells cell phone products should have guides and information on its blog that help the customer in this situation, a technique that will help gain their trust more effectively.
Consideration
After knowing exactly what their specific problem and needs philippines b2b leads are, the customer will begin to look closely at the different options, to consider the appropriate product or service that will provide satisfaction at the best price. This is where each company has to demonstrate that its offer is much better than that of the competition.
How to take advantage of it: The options are diverse. Among them are various Inbound Marketing techniques such as free digital products with useful information, interactive online courses that help you resolve your doubts, as well as first-class customer service on any platform. The goal is for the client to be certain that the company is their best option in every sense and will be with them every step of the way.
Decision
Finally, the customer concludes that the option presented to him is the best for both his pocket and his particular needs, and acquires the respective product or service.
How to take advantage of it: Closing the sale is the final part of the customer stages, but it is also here that a relationship with the customer begins that can last for a long time. Therefore, you must provide all the necessary support to the user via email and invite him to continue discovering content on the corporate blog, for example, that helps him to make the most of his purchase. Customer loyalty will be the best reward for this effort.
In conclusion: the Inbound Marketing methodology allows you to make the most of the stages of the purchasing process with the aim of generating a portfolio of loyal and satisfied customers, who will also contribute to promoting the brand naturally.