Internet privacy: solutions that preserve data without harming your strategy
Posted: Sat Jan 18, 2025 6:55 am
In the 21st century, we can say that data is the new oil, after all, these are the most precious assets for companies of all sizes.
This is exactly why internet privacy is one of the hottest topics of the moment. Brazil is the second country most affected by cyberattacks, and every 40 seconds, a data theft occurs on national territory.
So how do you maintain privacy online while attacks evolve every minute? Read on to find out!
What is internet privacy?
Also known as digital privacy, internet privacy is, in general, cameroon phone number resource an action taken with the aim of maintaining control over the exposure and availability of internet users' data.
This is an action that is the responsibility of the company, which owns a certain domain on the internet. In this way, it is responsible for controlling how and which information created by the client can be shared with third parties on the network , accessed and recorded.
Due to technological development and the integration of personal data , several discussions have arisen about what can or cannot be shared without consent.
Therefore, this is an issue that has become increasingly frequent, leading to the creation of laws on privacy and data protection.
Therefore, it is understood that data protection laws, such as the LGPD , focus on preventing users from being harmed in a variety of ways.
What are the changes for digital strategies with internet privacy?
We, as marketers, were used to using data to create narratives capable of connecting brands and consumers.
However, today, users already know that they have total control over their data and that privacy on the internet is a right .
For this reason, transforming the mindset in the corporate world to bring privacy is now a necessity.
According to Gartner, 65% of the world's population will have their personal data protected by specific legislation in 2023, a rate that was 10% two years ago.
What solutions preserve privacy on the internet without compromising strategy?
Now that we understand what internet privacy is and what changes have been brought to digital strategies, it’s time to look at some solutions. Stay tuned!
This is exactly why internet privacy is one of the hottest topics of the moment. Brazil is the second country most affected by cyberattacks, and every 40 seconds, a data theft occurs on national territory.
So how do you maintain privacy online while attacks evolve every minute? Read on to find out!
What is internet privacy?
Also known as digital privacy, internet privacy is, in general, cameroon phone number resource an action taken with the aim of maintaining control over the exposure and availability of internet users' data.
This is an action that is the responsibility of the company, which owns a certain domain on the internet. In this way, it is responsible for controlling how and which information created by the client can be shared with third parties on the network , accessed and recorded.
Due to technological development and the integration of personal data , several discussions have arisen about what can or cannot be shared without consent.
Therefore, this is an issue that has become increasingly frequent, leading to the creation of laws on privacy and data protection.
Therefore, it is understood that data protection laws, such as the LGPD , focus on preventing users from being harmed in a variety of ways.
What are the changes for digital strategies with internet privacy?
We, as marketers, were used to using data to create narratives capable of connecting brands and consumers.
However, today, users already know that they have total control over their data and that privacy on the internet is a right .
For this reason, transforming the mindset in the corporate world to bring privacy is now a necessity.
According to Gartner, 65% of the world's population will have their personal data protected by specific legislation in 2023, a rate that was 10% two years ago.
What solutions preserve privacy on the internet without compromising strategy?
Now that we understand what internet privacy is and what changes have been brought to digital strategies, it’s time to look at some solutions. Stay tuned!