Trends in the SMS Marketing Economy
Posted: Sat Jan 18, 2025 8:49 am
Short Message Service or SMS text messaging has been around since the early 1990s and remains popular with users of all ages and skill sets. One reason for this is that SMS capability is almost universal: it’s available on conventional handsets and smart phones alike and does not require an internet connection.
This accessibility of cambodia telegram SMS on a diverse range of personal devices also promotes immediacy for text as a communications medium. Statistics consistently show that a majority of consumers (90%, according to a survey by Gitnux) prefer text messages over phone calls. Recipients tend to open and respond to the vast majority of text messages within three minutes of delivery, and recipients open around 98% of all text messages (a figure almost four times higher than the open rates for email).
These factors make SMS text an ideal channel for commercial organizations and institutions to promote their products and services, or disseminate information. A range of technology and software solutions such as SMS gateways, SMS portals, SMS as a Service, and short message service application programming interfaces (SMS APIs) are helping to extend the reach and range of texting options available to businesses wishing to engage in SMS marketing.
So, what are the trends and innovations that SMS marketing organizations should be on the lookout for in 2023? They include the following.
According to Gitnux research, SMS marketing has witnessed a significant rise in popularity in the United States and is projected to reach a valuation of $31.7 billion in 2023. Globally, enterprises are predicted to spend $50 billion on SMS messaging by 2025.
Overall, SMS marketing has proven to be a highly effective tool for marketers, with almost 96% of those who use it reporting increased revenue generation. At a consumer level, nearly half of customers (48%) prefer receiving special offers via text message, with click-through rates for embedded links of up to 19%, compared to other marketing channels such as email marketing (4%) and Facebook (1%). Some 62% of consumers have subscribed to at least one business to receive text messages in the past year.
This accessibility of cambodia telegram SMS on a diverse range of personal devices also promotes immediacy for text as a communications medium. Statistics consistently show that a majority of consumers (90%, according to a survey by Gitnux) prefer text messages over phone calls. Recipients tend to open and respond to the vast majority of text messages within three minutes of delivery, and recipients open around 98% of all text messages (a figure almost four times higher than the open rates for email).
These factors make SMS text an ideal channel for commercial organizations and institutions to promote their products and services, or disseminate information. A range of technology and software solutions such as SMS gateways, SMS portals, SMS as a Service, and short message service application programming interfaces (SMS APIs) are helping to extend the reach and range of texting options available to businesses wishing to engage in SMS marketing.
So, what are the trends and innovations that SMS marketing organizations should be on the lookout for in 2023? They include the following.
According to Gitnux research, SMS marketing has witnessed a significant rise in popularity in the United States and is projected to reach a valuation of $31.7 billion in 2023. Globally, enterprises are predicted to spend $50 billion on SMS messaging by 2025.
Overall, SMS marketing has proven to be a highly effective tool for marketers, with almost 96% of those who use it reporting increased revenue generation. At a consumer level, nearly half of customers (48%) prefer receiving special offers via text message, with click-through rates for embedded links of up to 19%, compared to other marketing channels such as email marketing (4%) and Facebook (1%). Some 62% of consumers have subscribed to at least one business to receive text messages in the past year.