Stand out in a highly competitive market
Posted: Sat Jan 18, 2025 8:53 am
First 3-10 seconds: Demonstrate desired emotional state/outcome
Middle section: Show how your product helps achieve this state
Final part: a clear call to buy
For image ads, consider showing both the emotional trinidad and tobago email list end state (for example, friends having fun) and the product in use. The goal is to create a clear connection between the emotional need and your product (i.e. solution).
Be sure to be led by the emotional state or desired outcome, not the product. By showing your customers what they want first, you grab their attention and build a connection. Only then can you introduce your product as a means to achieve that desired state.
If you're in a crowded market, how do you make your Facebook ads stand out? Here are three ways to help your ad stand out:
Introduce new mechanisms
Develop or demonstrate a unique way to use a product or achieve an effect. This could be a new technology, innovative feature or new application for the product. For example, Nick positions his "emotional bait" technology as a new mechanism for creating high-converting advertising creative. This makes him stand out among the crowd of Facebook advertising experts.
Another example is the strategy promoted by Charley Tichenor IV (CT Disruptor), which uses dynamic ads for broad targeting. By introducing this new mechanism for Facebook advertising success, Charley stands out in the market.
Are existing strategies better?
If you can't create something completely new, focus on executing common strategies more effectively than your competitors. This could mean achieving better results, providing more comprehensive support or offering a more refined product.
For example, if other companies in your market promise a 2x return on ad spend, show how you can achieve 4x. If a competitor offers a certain level of customer service, emphasize how your support goes above and beyond expectations. The key is to take an existing concept that your customers already understand and show how you can do it better.
Middle section: Show how your product helps achieve this state
Final part: a clear call to buy
For image ads, consider showing both the emotional trinidad and tobago email list end state (for example, friends having fun) and the product in use. The goal is to create a clear connection between the emotional need and your product (i.e. solution).
Be sure to be led by the emotional state or desired outcome, not the product. By showing your customers what they want first, you grab their attention and build a connection. Only then can you introduce your product as a means to achieve that desired state.
If you're in a crowded market, how do you make your Facebook ads stand out? Here are three ways to help your ad stand out:
Introduce new mechanisms
Develop or demonstrate a unique way to use a product or achieve an effect. This could be a new technology, innovative feature or new application for the product. For example, Nick positions his "emotional bait" technology as a new mechanism for creating high-converting advertising creative. This makes him stand out among the crowd of Facebook advertising experts.
Another example is the strategy promoted by Charley Tichenor IV (CT Disruptor), which uses dynamic ads for broad targeting. By introducing this new mechanism for Facebook advertising success, Charley stands out in the market.
Are existing strategies better?
If you can't create something completely new, focus on executing common strategies more effectively than your competitors. This could mean achieving better results, providing more comprehensive support or offering a more refined product.
For example, if other companies in your market promise a 2x return on ad spend, show how you can achieve 4x. If a competitor offers a certain level of customer service, emphasize how your support goes above and beyond expectations. The key is to take an existing concept that your customers already understand and show how you can do it better.