Make your analytics dollars count
Posted: Sat Jan 18, 2025 8:57 am
3. Map out the user journey.
If you haven’t already, map out your audience’s user journey and identify what role your digital presence needs to play at each point. This will help your analyst understand what content has the highest value and then you can begin to build an engagement score. If you want to get really fancy, you can build an engagement score with Adobe Ad-Hoc Anlaysis.
4. Keep communication open.
Make sure you’re regularly checking-in and asking questions – you may notice something that’s interesting to your wider digital strategy. Having this discussion early can help figure out what’s worth ferreting down a hole for, and what is just going to get you both lost.
Make your analytics dollars count.
Web analysts should be the first choice to present to your major russian email list 1.7 million contact leads stakeholders, but usually aren’t. Paying massive dollars to an agency for the creation of an epic report that you’re never going to read is a clear waste of money. You’re investing in a specialist skill that’s hard to come by, so make sure you’re getting the best bang for your buck. It also elevates the importance of data driven decisions and helps to resource the team well.
And for anyone that said that data can’t be entertaining, spare a few minutes to watch this amazing TED talk by animated statistics guru Hans Rosling as he brings global trends in health and economics to life.
Do you have any other tips for helping web analysts uncover the juicy insights? Let us know in the comments below.
Governance
This all leads back to governance. Having your tags working correctly as well as ensuring that development teams implement correctly and consistently, all helps toward having a stable and reliable data set. If you’re struggling with governance internally, you can use auditing to measure the accuracy over time and from that you can calculate the impact to the business.
With information like that, you should be able to get stakeholder support for governance – especially if your boss consistently asks about validity.
If you haven’t already, map out your audience’s user journey and identify what role your digital presence needs to play at each point. This will help your analyst understand what content has the highest value and then you can begin to build an engagement score. If you want to get really fancy, you can build an engagement score with Adobe Ad-Hoc Anlaysis.
4. Keep communication open.
Make sure you’re regularly checking-in and asking questions – you may notice something that’s interesting to your wider digital strategy. Having this discussion early can help figure out what’s worth ferreting down a hole for, and what is just going to get you both lost.
Make your analytics dollars count.
Web analysts should be the first choice to present to your major russian email list 1.7 million contact leads stakeholders, but usually aren’t. Paying massive dollars to an agency for the creation of an epic report that you’re never going to read is a clear waste of money. You’re investing in a specialist skill that’s hard to come by, so make sure you’re getting the best bang for your buck. It also elevates the importance of data driven decisions and helps to resource the team well.
And for anyone that said that data can’t be entertaining, spare a few minutes to watch this amazing TED talk by animated statistics guru Hans Rosling as he brings global trends in health and economics to life.
Do you have any other tips for helping web analysts uncover the juicy insights? Let us know in the comments below.
Governance
This all leads back to governance. Having your tags working correctly as well as ensuring that development teams implement correctly and consistently, all helps toward having a stable and reliable data set. If you’re struggling with governance internally, you can use auditing to measure the accuracy over time and from that you can calculate the impact to the business.
With information like that, you should be able to get stakeholder support for governance – especially if your boss consistently asks about validity.