total event value
Posted: Sun Dec 22, 2024 4:50 am
Analyzing MAU and DAU regularly allows marketers to see trends in cu russia contact number whatsapp stomer engagement and, relying on the data, develop effective marketing strategies for each segment of clients. In addition, you should learn the intents of your audience – why users reach out to your business. Knowing purposes is a key to offering appropriate products and services.
4. Customer Engagement Score (CES)
Customer Engagement Score (CES): user engagement metrics
where
CES helps you understand how many unhealthy and disengaged users you have. Before declining user engagement turns into churn, you can address whatever makes users averse to the app.
This metric also points out how many engaged customers you have for a certain event. These can be trial accounts ready to convert, leads with the biggest sales opportunities, and existing customers willing to pay more.
The formula is open to modifications so that you can decide on your own inputs for specific actions taken.
5. Churn Rate
Churn Rate
Churn measures how many users have stopped using your app, with the churn rate recording the percentage of such people. Obviously, most apps aim for a churn rate that is as close to 0 as possible, especially if the customers pay on a recurring basis. But some customers won’t stick around for long, and this is normal.
Most companies track customer churn for several time periods – monthly, quarterly, and annual. If you experience a high churn rate over a certain period, look back at the events that took place at the time.
6. Customer Lifetime Value (CLV)
Customer Lifetime Value (CLV)
where
customer value
CLV indicates how much revenue a company can reasonably expect from a single customer. There are two models for measuring CLV:
4. Customer Engagement Score (CES)
Customer Engagement Score (CES): user engagement metrics
where
CES helps you understand how many unhealthy and disengaged users you have. Before declining user engagement turns into churn, you can address whatever makes users averse to the app.
This metric also points out how many engaged customers you have for a certain event. These can be trial accounts ready to convert, leads with the biggest sales opportunities, and existing customers willing to pay more.
The formula is open to modifications so that you can decide on your own inputs for specific actions taken.
5. Churn Rate
Churn Rate
Churn measures how many users have stopped using your app, with the churn rate recording the percentage of such people. Obviously, most apps aim for a churn rate that is as close to 0 as possible, especially if the customers pay on a recurring basis. But some customers won’t stick around for long, and this is normal.
Most companies track customer churn for several time periods – monthly, quarterly, and annual. If you experience a high churn rate over a certain period, look back at the events that took place at the time.
6. Customer Lifetime Value (CLV)
Customer Lifetime Value (CLV)
where
customer value
CLV indicates how much revenue a company can reasonably expect from a single customer. There are two models for measuring CLV: