Commercial evaluation of distributors
Posted: Sat Jan 18, 2025 9:13 am
Faced with wider competition, pressure on prices has increased, making the issue of the distribution of margins between manufacturers, distributors, distributors' customers and end customers more sensitive. There is a strong temptation to short-circuit one of these steps if its added value is low!
GLOBALIZATION OF PURCHASING
Of course, this mainly concerns large groups, which are also the preferred target of both manufacturers and distributors, where they most often clash!
SO, WHAT IS PROFESSIONAL DISTRIBUTION IN ALL THIS? spain whatsapp data
The easiest way is to ask its stakeholders; we approached 4 of them, all representative of French or European groups:
1 distributor
1 industrialist Selling exclusively through a network
An industrialist Selling exclusively directly
1 industrialist Selling both through a network and directlyTHEIR ANSWERS: ABSOLUTE SILENCE!
1 presentation on the “distribution” function but without any real response
1 non-response
and especially 2, including the distributor: “Order from our general management to never communicate on this subject”.
If the sample is small, the unanimity remains significant and shows the acuteness of the question.
GLOBALIZATION OF PURCHASING
Of course, this mainly concerns large groups, which are also the preferred target of both manufacturers and distributors, where they most often clash!
SO, WHAT IS PROFESSIONAL DISTRIBUTION IN ALL THIS? spain whatsapp data
The easiest way is to ask its stakeholders; we approached 4 of them, all representative of French or European groups:
1 distributor
1 industrialist Selling exclusively through a network
An industrialist Selling exclusively directly
1 industrialist Selling both through a network and directlyTHEIR ANSWERS: ABSOLUTE SILENCE!
1 presentation on the “distribution” function but without any real response
1 non-response
and especially 2, including the distributor: “Order from our general management to never communicate on this subject”.
If the sample is small, the unanimity remains significant and shows the acuteness of the question.