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What will happen if Google cancels the “search quality evaluation” process?

Posted: Sat Jan 18, 2025 9:17 am
by monira#$1244
That’s right, Google officially says: This guide is for “search quality evaluators ,” or “raters . ”

So why did Google come up with such a guide?

In fact, this guide exists to help search quality raters evaluate the quality of search engines around the world. According to Google:

Search Quality Rater Guidelines section
Figure: Search Quality Evaluation Guidelines section
“No single rating can directly affect how a particular web page, site, or result appears in a Google search, or cause a particular web page, site, or result to move up or down on a search results page. Using ratings to position results on a search results page is not feasible because it would never be possible for humans to individually rate every page on the open web.”

Instead, ratings are used to measure how effectively search engines deliver useful content to people around the world. Ratings are also used to improve search engines by providing examples of useful and unhelpful results for different searches.”

In short, in order to give users a better hungary b2b leads search experience, they can get useful results instead of wasting time.

Therefore, the search quality rater team employed by Google will refer to this "Search Quality Evaluation Guidelines" to grade the quality of the page . The main basis for evaluation is the degree to which the page content meets the user's search request.

Google's official explanation for this is: "These ratings do not directly affect rankings, but they do help us measure the quality of our results and ensure that they meet high standards around the world."

But at the same time, Google also mentioned: "It promotes or rewards excellent web pages."

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Although the official said that it is for their own "raters" to use and "will not directly affect rankings", it will "promote or reward excellent web pages."