What are the pillars for using social selling?
Posted: Sat Jan 18, 2025 9:32 am
To achieve the best results by applying social selling, it is necessary to know the pillars of this strategy, see below what they are:
Attraction
Here the purpose is to win over consumers through your brand authority , producing content on social networks that are relevant to your persona and through an engaged and interesting positioning.
Another idea is to build a networking network on vietnam phone number resource social media groups such as Facebook, LinkedIn, Telegram, among others. The important thing here is to connect with potential clients.
Collabs and reposts can also be a social selling strategy, as long as it is done with partners that make sense for the business objectives and bring in potential customers.
Contact
Promote exchanges with leads . It's no use just liking a consumer's comment, you need to build a relationship with them, and the closer you are to them, the easier it will be for them to advance through the sales funnel .
To do this, try to get to know your target audience , adapting the language and topics that are of interest to them;
Engagement
Audience interaction with your brand is also essential for anyone who wants to apply social selling.
But how do you encourage consumers to engage with content?
There are several ways to do this, but the main one is to generate identification , that is, to create content in which people feel represented, whether by the subject, approach, image or even situation.
You can also do this by doing polls, asking questions, posting about your routine within the company, using geolocation, among others.
Attraction
Here the purpose is to win over consumers through your brand authority , producing content on social networks that are relevant to your persona and through an engaged and interesting positioning.
Another idea is to build a networking network on vietnam phone number resource social media groups such as Facebook, LinkedIn, Telegram, among others. The important thing here is to connect with potential clients.
Collabs and reposts can also be a social selling strategy, as long as it is done with partners that make sense for the business objectives and bring in potential customers.
Contact
Promote exchanges with leads . It's no use just liking a consumer's comment, you need to build a relationship with them, and the closer you are to them, the easier it will be for them to advance through the sales funnel .
To do this, try to get to know your target audience , adapting the language and topics that are of interest to them;
Engagement
Audience interaction with your brand is also essential for anyone who wants to apply social selling.
But how do you encourage consumers to engage with content?
There are several ways to do this, but the main one is to generate identification , that is, to create content in which people feel represented, whether by the subject, approach, image or even situation.
You can also do this by doing polls, asking questions, posting about your routine within the company, using geolocation, among others.