JOB PORTALS, AN EFFECTIVE SUPPORT IN TIMES OF CRISIS
Posted: Sat Jan 18, 2025 10:15 am
The current economic situation has changed the landscape of advertising media on the Internet. In addition to the more established sites such as digital newspapers or web portals, there are others that, in times of crisis, concentrate a significant amount of traffic: employment portals. In the last six months, there has been a continuous increase in the reach and number of users accessing these portals in Spain.
According to data from ComScore , between gambling data russia January and May 2009 these sites increased their reach by five points, reaching 27% of the Internet population in Spain, which represents an increase of almost 700,000 unique users since January, according to data from the panel.
This is a very active user profile, who frequently visits the site and keeps his or her profile updated. Although not all professional or employment portals are the same, some concentrate a high number of professionals who are looking for a change of employment from their current position, which makes them a very attractive audience for advertisers. 91% of the Infoempleo audience , for example, is currently working according to data from the Nielsen NetView panel of April 09 and only the remaining 8.9% is made up of unemployed, retired or people under 16 years of age.
Thanks to a recently signed agreement, Adconion Media Group, the international and independent internet advertising network, will market advertising on this portal from July 1, which offers multiple possibilities to advertisers: display, opt-in email sending, sponsorships and segmentation of advertising by geographic areas and sectors in all its search results.
According to data from ComScore , between gambling data russia January and May 2009 these sites increased their reach by five points, reaching 27% of the Internet population in Spain, which represents an increase of almost 700,000 unique users since January, according to data from the panel.
This is a very active user profile, who frequently visits the site and keeps his or her profile updated. Although not all professional or employment portals are the same, some concentrate a high number of professionals who are looking for a change of employment from their current position, which makes them a very attractive audience for advertisers. 91% of the Infoempleo audience , for example, is currently working according to data from the Nielsen NetView panel of April 09 and only the remaining 8.9% is made up of unemployed, retired or people under 16 years of age.
Thanks to a recently signed agreement, Adconion Media Group, the international and independent internet advertising network, will market advertising on this portal from July 1, which offers multiple possibilities to advertisers: display, opt-in email sending, sponsorships and segmentation of advertising by geographic areas and sectors in all its search results.