In this article, we will consider the KPI of a

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We continue the series of articles on building work with subordinates and contractors in internet marketing. Last time we shared recommendations on how to evaluate the work of an SMM specialist .

Director or agency setting up contextual advertising.

The tasks of a contextual advertising specialist (a contractor for setting up contextual advertising in Yandex or Google) or a direct advertising specialist (an employee who sets up mongolia company email list and runs contextual advertising in Yandex Direct services) include:

analysis of competitors' advertising (as an additional service),
coordination of the concept of an advertising campaign taking into account the goals and objectives set by the customer, as well as the characteristics of the target audience of the product or brand,
selection of semantics and targeting parameters for future advertising campaigns,
choice of strategy and tools,
media planning,
coordination of writing advertising texts and preparing visual creatives (videos, banners and images),
compiling a list of additions to advertisements,
development of lists of prohibited sites for displaying advertising campaigns,
organizing the verification of the correct operation of web analytics and the triggering of goals,
coordination of principles for marking advertising campaigns (composition of UTM tags),
selection of a list and initiation of an audit of landing pages to attract traffic using contextual advertising,
creation and setup of advertising accounts (if necessary),
creation and setup of advertising campaigns,
conducting advertising campaigns taking into account optimization and increased efficiency,
regular advertising analytics,