ow much does a marketing director earn?
Posted: Sun Jan 19, 2025 4:10 am
The list of job responsibilities of a marketing director is quite extensive; a specialist in this position must understand key areas of marketing, plan competently and think strategically. It is believed that earlier (- years ago), marketing directors mainly worked with communication channels, often distributing tasks between marketing contractor agencies and monitoring their work. Now we can see the active “digitalization” of the marketing director profession, the growth of tasks related to analytics, and the merging of marketing and sales. If we summarize the descriptions of several vacancies on job search sites, we can outline the following area of responsibility of the marketing director.
His main responsibilities include: research and analytics; marketing strategy; brand strategy; marketing communications; online promotion channels; performance marketing; customer loyalty; business analytics and unit economics; financial planning and budgeting; department management and team building; H The salary range varies greatly depending on the level cayman islands email list of the company that is recruiting a specialist for the staff. But several trends can be identified. It is believed that BB projects have lower salaries on average than BC, where the income range is tied to the company's rating and the level of the specialist. When searching for a marketing director with years of experience, salary discussions start at , rubles in Moscow.
In general, the salary range varies from to thousand rubles in the capital. Where to study to become a marketing director? Marketing “burst” into the curricula of Russian universities with the advent of the market economy and has become quite firmly established there. Now marketers are trained by the best educational institutions of the country: Moscow State University, the Higher School of Economics, St. Petersburg State University, Plekhanov University, the Financial Academy and a hundred smaller universities. Programs in Russian universities are based on classical marketing, only recently, no more than years ago, subjects related to online marketing began to penetrate into the established curricula.
His main responsibilities include: research and analytics; marketing strategy; brand strategy; marketing communications; online promotion channels; performance marketing; customer loyalty; business analytics and unit economics; financial planning and budgeting; department management and team building; H The salary range varies greatly depending on the level cayman islands email list of the company that is recruiting a specialist for the staff. But several trends can be identified. It is believed that BB projects have lower salaries on average than BC, where the income range is tied to the company's rating and the level of the specialist. When searching for a marketing director with years of experience, salary discussions start at , rubles in Moscow.
In general, the salary range varies from to thousand rubles in the capital. Where to study to become a marketing director? Marketing “burst” into the curricula of Russian universities with the advent of the market economy and has become quite firmly established there. Now marketers are trained by the best educational institutions of the country: Moscow State University, the Higher School of Economics, St. Petersburg State University, Plekhanov University, the Financial Academy and a hundred smaller universities. Programs in Russian universities are based on classical marketing, only recently, no more than years ago, subjects related to online marketing began to penetrate into the established curricula.