Sirius Keynote Sessions
Posted: Sun Jan 19, 2025 4:28 am
SiriusDecisions held one or two Keynote Sessions each day to talk about their azerbaijan phone number resource latest B2B marketing initiatives and ideas. They were held in the main venue, which has a capacity of over 2,000 people. The Kick-off Keynotes on the first day began with a grand piano performance, which also represented the Art = Music theme of "Art & Science." I was impressed by the sense of balance in using Art to ease the tension of learning.
The Keynote Session also included a detailed explanation of the well-known "Demand Waterfall." This model, which clearly explains the flow from Inquiry to Marketing and Sales qualifications to Close, has actually appeared in many cases and has proven its effectiveness. However, even in the United States, it seems that not all companies are able to conduct marketing and sales based on this "basic" framework. The contents of this Waterfall were broken down and a detailed explanation of how it contributes to sales was given. It was a reminder of how important it is to be faithful to the "basics" and to be thorough.
ROI Award Winner Presentation
This session will feature companies that have successfully improved their ROI, presenting how and to what extent they have improved. Improvement examples from world-renowned companies such as Zebra Technologies, Microsoft, ServiceNow, FIS, and Commvault will be introduced. The expressive presentations, overflowing with the unique characteristics of each company, are also worth watching, but the most noteworthy part is the "science" part. Using a framework, each measure taken and the effect it had are carefully quantified one by one. Keeping a record of all hypothesis-based measures and making them verifiable will lead to more effective improvement measures.
The Keynote Session also included a detailed explanation of the well-known "Demand Waterfall." This model, which clearly explains the flow from Inquiry to Marketing and Sales qualifications to Close, has actually appeared in many cases and has proven its effectiveness. However, even in the United States, it seems that not all companies are able to conduct marketing and sales based on this "basic" framework. The contents of this Waterfall were broken down and a detailed explanation of how it contributes to sales was given. It was a reminder of how important it is to be faithful to the "basics" and to be thorough.
ROI Award Winner Presentation
This session will feature companies that have successfully improved their ROI, presenting how and to what extent they have improved. Improvement examples from world-renowned companies such as Zebra Technologies, Microsoft, ServiceNow, FIS, and Commvault will be introduced. The expressive presentations, overflowing with the unique characteristics of each company, are also worth watching, but the most noteworthy part is the "science" part. Using a framework, each measure taken and the effect it had are carefully quantified one by one. Keeping a record of all hypothesis-based measures and making them verifiable will lead to more effective improvement measures.