I spent a lot of money on Google Ads, but the conversion rate is still so low? !
Posted: Sun Jan 19, 2025 4:37 am
Today we will mainly talk about search advertising. Google search advertising is mainly charged in the form of PPC (Pay-per-click). In layman's terms, it is pay-per-click advertising. Advertisers will only be charged if users click on the ad. If the ad is only displayed on the page but no click is generated, there will be no charge.
This seems to be very friendly to foreign trade people?
But I still often hear many foreign trade people complain: "A large budget has been invested, but where are the orders?"
Sad emoticon pack
The independent website was built. In order to attract more inquiries and improve the conversion rate, it seemed a good idea to invest in Google ads. So Xiao Man, a new foreign trader, took the advertising budget approved by his boss and confidently plunged into the world of Google ads.
A few months later, my boss came to ask, "Xiao Man, why is it that we jamaica b2b leads spent a lot of money on Google Ads, but there is no effect? Where are the conversions we promised? Where are the orders we promised? "
New foreign trade worker Xiao Man: "Boss, I think..."
Smiling Tired Emoticon
For novices, at first they will think that Google Ads is a mineral field waiting to be developed by themselves, or a gold mine that everyone guarantees you. But the gold mine is right in front of you, and there are so many people mining. If you don’t know how to develop it, what’s the use?
So this is why many companies have spent a large amount of budget on Google advertising, but encountered the same problem as the foreign trade worker Xiao Man: the money has been spent, but the conversion rate is still so low?
Emoticons
(A large amount of useful information is coming, be prepared)
1. Do you get the user’s Search Intention?
This seems to be very friendly to foreign trade people?
But I still often hear many foreign trade people complain: "A large budget has been invested, but where are the orders?"
Sad emoticon pack
The independent website was built. In order to attract more inquiries and improve the conversion rate, it seemed a good idea to invest in Google ads. So Xiao Man, a new foreign trader, took the advertising budget approved by his boss and confidently plunged into the world of Google ads.
A few months later, my boss came to ask, "Xiao Man, why is it that we jamaica b2b leads spent a lot of money on Google Ads, but there is no effect? Where are the conversions we promised? Where are the orders we promised? "
New foreign trade worker Xiao Man: "Boss, I think..."
Smiling Tired Emoticon
For novices, at first they will think that Google Ads is a mineral field waiting to be developed by themselves, or a gold mine that everyone guarantees you. But the gold mine is right in front of you, and there are so many people mining. If you don’t know how to develop it, what’s the use?
So this is why many companies have spent a large amount of budget on Google advertising, but encountered the same problem as the foreign trade worker Xiao Man: the money has been spent, but the conversion rate is still so low?
Emoticons
(A large amount of useful information is coming, be prepared)
1. Do you get the user’s Search Intention?