"Buyers/consumers want to be treated
Posted: Sun Jan 19, 2025 4:46 am
Changes in purchasing managers and consumers are still continuing. We live in an age where over 6 billion social communications take place every day. We live in an age where word of mouth resonates more strongly than belarus phone number resource brands. Purchasers and consumers will want their favorite brands to know more about them. And they will want messages to be delivered that are tailored to them. We are living in an age where buyers are truly at the center.
What should marketers do in this situation? Marketo CEO Steve said the following in his keynote:
more like individuals. Don't you want to be valuable to them? Do you realize that they don't value you? Work for them. Buyers/consumers
are more receptive to their voices than brands these days. The era of the buyer/consumer is upon us. Even if some buyers/consumers have opted out, they still want to hear tailored messages from their favorite brands."
In my daily client work, I am often asked, "How should we think about marketing communication limits?" When that happens, I always answer that there is no absolute standard, and the issue is whether the receiver per
What should marketers do in this situation? Marketo CEO Steve said the following in his keynote:
more like individuals. Don't you want to be valuable to them? Do you realize that they don't value you? Work for them. Buyers/consumers
are more receptive to their voices than brands these days. The era of the buyer/consumer is upon us. Even if some buyers/consumers have opted out, they still want to hear tailored messages from their favorite brands."
In my daily client work, I am often asked, "How should we think about marketing communication limits?" When that happens, I always answer that there is no absolute standard, and the issue is whether the receiver per