Then evaluate competitors in the search results
Posted: Sun Jan 19, 2025 4:47 am
To do this, google the basic key and see which sites are at the top. If you have a commercial key (roughly speaking, with some product, then most likely your competitors are Wikipedia and aggregators with multi-million traffic. But no site, even a super-high-quality one, will overtake these monsters. See for yourself: Why are there only such sites in the search results for all commercial semantics? Formally, they fully comply with the requirements of the search engine, both technical and content-related.
And here you will get your first insight: the largest aggregators and list of canada whatsapp phone numbers marketplaces are not your competitors. Competitors should be identified not only by semantics, but also by common sense: look for sites that are similar to yours in scale, traffic, and number of pages. In simple terms, you don’t need to compare a niche online store with a hundred pages and Ozon (which has millions of pages).
If you want to collect all the semantics, carefully study the niche of your site. Use the services "Word Selection" , Key Collector , "Google Keyword Planner" . Thanks to these tools, you can get ideas for new keywords. When you run out of keyword ideas, and you know for sure that the niche potential is not exhausted, analyze the search results (SERP) for basic keys manually.
And here you will get your first insight: the largest aggregators and list of canada whatsapp phone numbers marketplaces are not your competitors. Competitors should be identified not only by semantics, but also by common sense: look for sites that are similar to yours in scale, traffic, and number of pages. In simple terms, you don’t need to compare a niche online store with a hundred pages and Ozon (which has millions of pages).
If you want to collect all the semantics, carefully study the niche of your site. Use the services "Word Selection" , Key Collector , "Google Keyword Planner" . Thanks to these tools, you can get ideas for new keywords. When you run out of keyword ideas, and you know for sure that the niche potential is not exhausted, analyze the search results (SERP) for basic keys manually.