ABM is still a buzzword, with many companies moving into the implementation phase

[shaownhasan]

ABM has suddenly become a trending word in B2B marketing, and it is no exaggeration to say that there is no marketer who does not know about or is not interested in it. Although there is still a lack of definition, rules, and examples of ABM, it belgium phone number resource is attracting the attention and expectations of managers and CMOs around the world.

In Japan, too, specialized books on ABM have been published, NEC was a finalist in the ABM category of the global marketing award, the Markie Award, and the number of technology/solution vendors supporting the implementation of ABM has rapidly increased. So, rather than being just a trending word, the groundwork is being laid for putting ABM into practice.

In our client work, we are also seeing a sharp increase in ABM initiatives that we are positioning as a proof-of-concept phase.

Is ABM “suitable for Japan”?
Although Japan is said to be a developing country in terms of marketing, I get the impression that the concept of ABM has been accepted favorably and at a relatively early stage.

I surmise that there are two reasons for this.