Google's core algorithm update is here again. Are you doing your foreign trade SEO right?

[monira#$1244]

As long as the earth keeps turning, Google will keep updating. ?

On December 3, Google’s official media announced that the 2020 Google core algorithm update is coming and will be fully implemented within one to two weeks.

1. Google Core Algorithm Update in December
Let’s first take a look at the notification sent on Twitter by Google’s search contact, official representative Danny Sullivan:


But here are two concepts to be clarified:

• Google Algorithm Update : For example, the well-known Panda and Penguin algorithm updates, these are new algorithms that Google modified and improved based on certain loopholes or specific problems in the nicaragua b2b leads original algorithm . For example, the Panda algorithm was introduced to reduce low-quality content, and the Penguin algorithm was introduced to reduce spam external links. This type of specific update has a targeted impact.

• Google Broad Core Update : Comprehensive adjustments, changes, and implementations on top of existing algorithms . There are more than 200 factors that affect Google rankings, ranging from domain name weight, keyword frequency, image optimization, content originality, content authority, to the quality of on-site and off-site links. The core update is that Google adjusts the order and weight of these more than 200 factors. However, Google usually does not adjust all of the more than 200 ranking factors, but may adjust about 50 of them at a time, and the actual operation may be more complicated. This kind of extensive update has a comprehensive and far-reaching impact.

In other words, this notice means that Google will comprehensively optimize the importance and influence of certain previous ranking factors . Some factors may become more important, while the influence of some factors will be weakened.

But Google will keep the details of what changes are and what kind of changes they have made secret. Don’t ask, because if you ask, it means they don’t want to tell you (so you can focus on making good content and external links, and stop thinking crooked ideas). ?

2. What is the impact on online foreign trade marketing?
In fact, this Google core update mainly affects those who rely on online content for profit. For example:

• Bloggers of various large content sites or blogs

• Enterprises or individuals who use Google SEO optimization as their main traffic diversion method

• …