Hello, how are you? I'm Marcio Alves, a marketing analyst at Hubify, and I wrote this article for you to understand and learn more about paid media (my specialty).
If you’ve come across this article, it’s probably because you’re already familiar with Twitter and are interested in learning about this social network’s advertising tool. Today, we’ll take a deep dive into Twitter Ads, its advantages, disadvantages, and applications for all types of businesses.
Let's go?
Before, I have separated some articles that ecuador phone number resource can complement this text and deepen your knowledge:
Facebook Ads and Google Ads Trends
When to A/B Test My Campaign
Facebook Ads vs Google Ads: Who Wins This Duel?
Why invest in Twitter Ads?
Twitter has been a favorite among young people around the world for some time now, and in recent years this has become even more evident due to Facebook's data leak problems and the exodus of thousands of users from Facebook to Twitter.
Apart from this recent fact, Twitter is and always has been a consistent network, with more than 300 million users around the world, 41 million of which are in Brazil alone (making us the second largest market within Twitter).
Not to mention that it is the darling of artists, politicians, football teams, television channels and even the Pope (a very influential figure on the social network). It is no wonder that several memes that go viral across the internet frequently appear on Twitter.
Twitter is very popular among the 18 to 30 age group, and it has a very strong penetration among young people who are interested in trends in technology , politics, pop culture, social networks , among other latent topics.
Therefore, the main answer to the question “why invest in Twitter Ads?” is the following: penetration with young audiences is very high and, probably, your main competitors still do not invest in this network.
Advantages and Disadvantages of Investing in Twitter Ads
In addition to its young and highly select audience, Twitter offers several advantages for advertisers, and we will list some of them below:
Brazilian users are super engaged and we are one of the largest markets on the social network;
auctions charged by performance , that is, you only pay for the result (be it a click, lead , download , etc.);
according to data from Twitter, the network's heavy user age group is the most economically active ;
Twitter Analytics, (own tool to evaluate your profile, your campaigns and user behavior within your website.
But Twitter Ads isn't all about good things. There are two obvious disadvantages to the network:
smaller reach than other networks, as there are fewer users;
limited ad format , as there is a character limit in some formats.