When new technologies and strategies emerge,

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Asking better questions is also critical to collaboration. Communicate frequently with your team and customers. Regular touchpoints keep you connected. For example, at MatterLogic, Katie and her team have a “calibration process.” These regular check-ins help calibrate the plan—annually, quarterly, or even monthly. This handles unexpected laos email list situations, good or bad. It allows everyone to understand the big picture, not just their own part.

Additionally, Katie recommends picking a niche and sticking to your lane. It’s easy for a client to come to you to do one thing, and you do a great job at that thing, and then they want to bring you something else. Your impulse may be to say yes, but sometimes you may have to go out and find other experts to help your client. Stick to what you know. You want to avoid making customers change their minds about you if you can't provide value.

Katie believes that once you become a jack of all trades, you become a commodity. You are no longer an advisor, an authority, or a specific person. You dilute yourself into a pair of hands that can be exchanged at will, can be divided and distributed.

ask yourself if you should adopt them, rather than simply if you can. For example, just because you can ask an AI to write an article doesn't mean you should.

A value-driven business is largely about cultivating relationships—building relationships with people. Stories become conversations, and that's where the magic happens.