Best Practices for Running Your First Google Ads Campaign

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You can then turn these prospects into long-term customers by ensuring an engaging onboarding period and a positive customer experience. The Content Behind Landing Pages E-books and White Papers E-books and white papers are one of the best types of landing page content to invest in to generate leads. These resources allow you to demonstrate your expertise without being limited by time or space. Best of all, they also allow you to provide your audience with valuable insights and advice that they’re sure to appreciate.

While producing this type of luxembourg whatsapp lead long-form content requires more effort than writing an insightful article, research shows that investing in ebooks and white papers pays off. According to data from , gated content converts at high rates, more than three times higher than the average landing page. So, if you want to invest in content that will help generate leads and help you demonstrate your brand’s expertise and authority, you may want to create an ebook that provides relevant information to your target audience.

Additionally, please do your best to place this content where it can be seen by your web visitors. For example, place their free page brochure directly below the heroes section of their home page. There, it has virtually no chance of being noticed by web visitors, thus maximizing the element’s conversion potential. Security Training Original Research and Data Reports Another great way to provide value through gated content is to give your audience access to original research and data reports.