What is Google Ads and how does it work?
SEO and Ads campaigns on other platforms (Meta, Instagram, and others)
SEO vs. Google Ads: A Complete Comparison
When to do SEO and when to do Ads campaigns?
When to combine SEO and Ads?
Synergy between SEO and Ads: how to get the most out of it
Practical cases of using SEO and Ads together
What is SEO and how does it work?
Imagine searching for a new recipe for a chocolate cake. Of the australia email list millions of results that Google offers you, you will surely click on the ones that seem most reliable and relevant, right? Well, SEO is exactly that: the art of making sure that your site or blog is among the first results when someone searches for something specific.
You can think of SEO as a race, where the goal is to reach the top of the search results. To win this race, you need to optimize your website to make it faster, more relevant, and more trustworthy in the eyes of search engines.
According to the latest reports from Positional Analysis Study 2024, over 80% of users click on the first search results (or rather never access the second page of results). This means that if your website is not among the first, you are losing a large portion of potential customers.
But how does SEO work? It is based on a number of factors, including:
the quality of the copywriting , original, useful and relevant to your audience;
the clear and intuitive structure of the site , to facilitate navigation for users and search engines;
keywords relevant to your business.
backlinks to increase the credibility of your site.
Why is SEO important? Because it allows you to: