However, veteran agency owner and author John Jantsch believes the basic principles remain the same
Posted: Sun Jan 19, 2025 5:46 am
John had not originally planned to start his own business. After afghanistan email list college, he worked for an advertising agency for five years and thought he could start his own business. Confident in his ability to sell his product and attract new work, he took the leap. For John, entrepreneurship also suited his independent nature and desire to do things his own way.
This little bit of confidence, combined with sales skills and hard work, makes up 50% of starting an agency. As John admits, no amount of planning can fully prepare a person to run his or her own business. However, for John and the entrepreneur, perseverance and a bit of stubbornness help weather the inevitable storms.
Marketing capabilities and social platforms have changed dramatically over the past 30 years. When John started his business, the Internet was not yet widespread and marketing strategies included print ads and manual requests for information via phone or email. Today, real-time digital targeting powered by artificial intelligence dominates the marketing landscape.
– strategy is more important than ever. By being grounded in a strategy-first marketing perspective, you can readily adopt new tools and platforms. Those who fail to evolve can get stuck, while those who focus on strategy can adapt to ongoing change.
This little bit of confidence, combined with sales skills and hard work, makes up 50% of starting an agency. As John admits, no amount of planning can fully prepare a person to run his or her own business. However, for John and the entrepreneur, perseverance and a bit of stubbornness help weather the inevitable storms.
Marketing capabilities and social platforms have changed dramatically over the past 30 years. When John started his business, the Internet was not yet widespread and marketing strategies included print ads and manual requests for information via phone or email. Today, real-time digital targeting powered by artificial intelligence dominates the marketing landscape.
– strategy is more important than ever. By being grounded in a strategy-first marketing perspective, you can readily adopt new tools and platforms. Those who fail to evolve can get stuck, while those who focus on strategy can adapt to ongoing change.