product listing ads, because they display images and prices directly in the search results. A customer

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Statistically, consumers are very attracted tocan quickly see exactly what products are vietnam phone number sample available as well as their price. You should use shopping ads alongside SEO to ensure you maximise your visibility in search results, as well as cover all the options your customers expect to find for a new product or service provider.

The reality is that instead of worrying about choosing between SEO vs PPC, you should be working on a strategy that integrates both SEO and PPC to get the most real estate in the search results. And to create a strategy that intelligently targets the right keywords, use our Keyword Overview tool .

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But it is important to remember that each channel is unique and it rarely makes sense for both to be managed by the same person, as each has the necessary skills and knowledge to achieve profits.

*This article was written by the Semrush team and adapted from its original English version.






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Ricardo Mendoza Castro
Ricardo is the International Lead for Spain and Latin America at Semrush. He has experience in different international markets and is familiar with negotiations with cross-international stakeholders. Currently he is in charge of marketing for the Iberoamerican region.