who are these people;
Posted: Sun Jan 19, 2025 5:54 am
In addition, audience targeting is a key tool for the first touch and getting initial traffic. Conversions on the first visit are rare. A chain of touches leads to conversion. Audience targeting tools that work with an audience that has already visited the site help create such a chain.
Combining audience and keyword targeting allows for more precise targeting. However, to effectively use targeting tools, you need to learn how to study your target audience in detail and find out the answers to the following questions:
why they buy;
what number of touches does 80% of the myanmar company email list audience need before purchasing;
how much time between touches and from first contact to conversion;
what these people might be looking for in the context of the product.
This data will help you determine the relevance of your landing pages and ads, improving your campaign's effectiveness.
Video advertising
Video ad engagement is significantly ahead of text ads and static graphic creatives. This year, Google has released many new features for YouTube advertising, including expanding reach, focusing on conversions, and developing capture forms in such ads. In addition, YouTube has allowed video ads to be inserted into videos longer than 8 minutes, thereby increasing the amount of advertising on the platform as a whole.
YouTube Ad Formats
Direct has introduced vertical videos for mobile devices, new formats of video advertising with pay-per-click, videos that cannot be skipped, and other new features.
All this indicates that the number of formats and the share of video advertising will continue to grow. At the same time, there are far fewer advertisers using the video format than those using text and image advertising. This means that you can catch the trend before all or almost all competitors use video ads.
Resume for specialists
So, what should a contextual advertising specialist learn and master in order to remain effective in the near future?
Accept the inevitability of automation and learn to use it.
Use the time freed up due to the lack of need for manual control to solve strategic and tactical tasks.
Prepare to transform your professional skillset towards that of a broad-based marketer.
Improve your skills in end-to-end analytics.
Dive deeper into product and target audience research to create a unique selling proposition and compelling ads.
Monitor the content and usability of landing pages.
When developing a promotion strategy and advertising materials, take into account the specifics of voice queries.
Study the target audience in detail and make maximum use of the possibilities of audience targeting.
Master video advertising formats and learn how to make engaging videos.
Combining audience and keyword targeting allows for more precise targeting. However, to effectively use targeting tools, you need to learn how to study your target audience in detail and find out the answers to the following questions:
why they buy;
what number of touches does 80% of the myanmar company email list audience need before purchasing;
how much time between touches and from first contact to conversion;
what these people might be looking for in the context of the product.
This data will help you determine the relevance of your landing pages and ads, improving your campaign's effectiveness.
Video advertising
Video ad engagement is significantly ahead of text ads and static graphic creatives. This year, Google has released many new features for YouTube advertising, including expanding reach, focusing on conversions, and developing capture forms in such ads. In addition, YouTube has allowed video ads to be inserted into videos longer than 8 minutes, thereby increasing the amount of advertising on the platform as a whole.
YouTube Ad Formats
Direct has introduced vertical videos for mobile devices, new formats of video advertising with pay-per-click, videos that cannot be skipped, and other new features.
All this indicates that the number of formats and the share of video advertising will continue to grow. At the same time, there are far fewer advertisers using the video format than those using text and image advertising. This means that you can catch the trend before all or almost all competitors use video ads.
Resume for specialists
So, what should a contextual advertising specialist learn and master in order to remain effective in the near future?
Accept the inevitability of automation and learn to use it.
Use the time freed up due to the lack of need for manual control to solve strategic and tactical tasks.
Prepare to transform your professional skillset towards that of a broad-based marketer.
Improve your skills in end-to-end analytics.
Dive deeper into product and target audience research to create a unique selling proposition and compelling ads.
Monitor the content and usability of landing pages.
When developing a promotion strategy and advertising materials, take into account the specifics of voice queries.
Study the target audience in detail and make maximum use of the possibilities of audience targeting.
Master video advertising formats and learn how to make engaging videos.