Don't study the statistics of past advertising campaigns?
Posted: Sun Jan 19, 2025 6:03 am
Thanks to neural networks, Google Ads and Yandex.Direct know better than us when to increase the bid and when to decrease it. Lack of experimentation It is not enough to place one or two ads and wait for the results – experienced advertisers continuously test dozens of creative options for one landing page. Because even the best specialist never knows exactly which version of the title/picture/description will ultimately “take off”.
Experiments with different creative elements will help to identify list of croatia whatsapp phone numbers the most “acceptable” ad option for the audience and will allow you to get the maximum KPI in the long term. Lack of UTM markup, ignoring statistics of past advertising campaigns Then you won't know how to optimize the current advertising campaign. Be sure to carefully study the Yandex.Metrica and Google Analytics reports, and UTM tagging will help you get the most complete data on each traffic source.
If you have already accumulated statistics on created ads, then you definitely need to analyze them. For example, in Google Ads, you need to open the Search Queries section, which is located in Keyword: Here you need to analyze all the key phrases that were used to display the ad. Having carefully studied them, you will find non-targeted, low-quality traffic. These are visitors who are not your target audience.
Experiments with different creative elements will help to identify list of croatia whatsapp phone numbers the most “acceptable” ad option for the audience and will allow you to get the maximum KPI in the long term. Lack of UTM markup, ignoring statistics of past advertising campaigns Then you won't know how to optimize the current advertising campaign. Be sure to carefully study the Yandex.Metrica and Google Analytics reports, and UTM tagging will help you get the most complete data on each traffic source.
If you have already accumulated statistics on created ads, then you definitely need to analyze them. For example, in Google Ads, you need to open the Search Queries section, which is located in Keyword: Here you need to analyze all the key phrases that were used to display the ad. Having carefully studied them, you will find non-targeted, low-quality traffic. These are visitors who are not your target audience.