9 annoying questions about contextual advertising
Posted: Sun Jan 19, 2025 6:20 am
Contextual advertising is one of the most popular ways of promotion on the Internet. Many entrepreneurs see it as a miracle tool that instantly increases sales and, thus, solves all business problems. Filled with faith in this tool, they try to launch advertising on their own or turn to relevant specialists, but they encounter a large number of pitfalls of varying degrees of obviousness.
Our agency has been engaged in paid search south africa company email list engine promotion since its opening. For more than 7 years, we have been setting up and running advertising campaigns for our clients in Yandex.Direct and Google Ads. During this time, we have accumulated a lot of experience in interacting with customers, so we are used to always explaining all the nuances before starting work. Nevertheless, we constantly have to deal with many typical questions that clients ask during our cooperation.
In this article, we have collected the most pressing questions from contextual advertising customers. Why can't I see ads? Why should I pay every month? What should I do if competitors "click" on my ads? Why do I need indirect queries? And other questions that often worry customers.
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We are removing the panic of contextual customers. Sit down comfortably
The answers will be useful to know for both potential context customers and client specialists on the agency side.
I paid for everything yesterday! Where is the advertising?
Many customers believe that contextual advertising can be launched directly on the day of contacting the relevant specialists and receive the first orders almost on the same day.
Contextual advertising is indeed the fastest way to attract visitors to a site and increase the number of requests. However, its effectiveness largely depends on the budget, business subject matter and correctness of the settings.
Proper setup of contextual advertising includes a number of stages:
Our agency has been engaged in paid search south africa company email list engine promotion since its opening. For more than 7 years, we have been setting up and running advertising campaigns for our clients in Yandex.Direct and Google Ads. During this time, we have accumulated a lot of experience in interacting with customers, so we are used to always explaining all the nuances before starting work. Nevertheless, we constantly have to deal with many typical questions that clients ask during our cooperation.
In this article, we have collected the most pressing questions from contextual advertising customers. Why can't I see ads? Why should I pay every month? What should I do if competitors "click" on my ads? Why do I need indirect queries? And other questions that often worry customers.
.
We are removing the panic of contextual customers. Sit down comfortably
The answers will be useful to know for both potential context customers and client specialists on the agency side.
I paid for everything yesterday! Where is the advertising?
Many customers believe that contextual advertising can be launched directly on the day of contacting the relevant specialists and receive the first orders almost on the same day.
Contextual advertising is indeed the fastest way to attract visitors to a site and increase the number of requests. However, its effectiveness largely depends on the budget, business subject matter and correctness of the settings.
Proper setup of contextual advertising includes a number of stages: