There are several ways in which you can reward your loyal clients.
Points-based solutions
Everybody is aware of such programs when users collect uk phone number database points and then exchange them for freebies, cashback, and other benefits. Businesses provide users with different methods of earning points: placing orders, sharing content on social media, having a birthday, fulfilling certain tasks, or playing games.
Such a system involves rewarding users depending on their ranks in your loyalty mobile app. The bonus size may reflect, for example, the volume or frequency of purchases (everything you wish and is applicable to your business). In other words, the higher users’ tier, the more exclusive and better rewards they get within their digital loyalty cards.
Paid program
In order to take part in a loyalty program, customers have to pay (usually, there is a fixed fee). A McKinsey survey showed that 62% of clients were ready to pay more for the brand’s products after joining a paid loyalty program.
However, you have to prove the value of your program because no one wants to donate money to a business. So, follow a few key rules:
Find benefits that clearly outweigh the membership fee;
Develop additional personalized advantages. For instance, members-only content;
Provide users with sustainable and regular interaction.
Value-based loyalty program
This option is about donations as a percentage of purchases for charity or important events. In this case, clients don’t actually receive rewards: they get involved in making society better. Loyal customers tend to participate in this.
You can launch a hybrid loyalty program: let the customer choose between donating and receiving rewards.