SEMrush, the world's most complete digital marketing suite

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SEMrush: A Guide to the World's Most Complete SEO Tool
At Creativemotions, we always keep our ears to the ground for the distant rumblings of the next big tool that will improve the way we do digital marketing, especially when it comes to keyword research , SEO best practices, link building , website health, and studying our competitors . SEMrush is an ever-expanding tool that covers all of these facets and more.

In fact, SEMrush has so many features that learning how to use it all would take at least a day of reading.

So, for the sake of time, we will only look at some of the key pakistan phone number data features and tools that we use most often.

We will see how SEMrush performs in terms of:

Domain Analysis
Keyword search functions
Ranking Monitoring
Backlink Analysis
Link Building Tools
Site Audit
Support
…and more!

Let's get started!

Table of Contents view
What is SEMrush?
In short, SEM rush is a suite of tools that helps you optimize your website for search engines. Founded in 2008 by Oleg Shchegolev and Dmitry Melnikov, it has a large user base – over 5 million according to the company – and is one of the most popular SEO tools available today.

SEMrush provides several valuable insights, which you can use to:

create new web content
find new link building opportunities
modify the technical aspects of your site so that it achieves a higher ranking.
SEMrush can provide you with keyword suggestions (based on the phrases you enter) that can be used as a basis for writing posts that are likely to perform well in search results.

It can also tell you how difficult it is to rank for specific keywords.

It also suggests websites that might be worth contacting for backlinks .

It also allows you to perform an SEO audit of your website to find out if you can make technical improvements and get better search results.

However, this is just the beginning: there are many other features provided by SEMrush designed to help you improve your site's position in search results. I will examine them in depth below, highlighting all the pros and cons.

SEMrush: Key Features
Below, you will find a list of the main SEMrush tools that we regularly use to help us with our marketing efforts.

Domain Analysis
Most SEO projects start with a basic domain analysis. This means getting a simple overview of the quality of a domain from an SEO perspective.

Typically you’ll do an analysis of your own website to see where SEO improvements could be made, or of a competitor’s website to see how difficult it will be to outrank them in search results (or find ways to do so).

Running a domain analysis in SEMrush is really easy: just enter the domain URL in the domain overview section to get an immediate idea of ​​how it performs in search results.

The "Domain Overview" Feature in SEMrush
Metrics provided include:

An authority score
The total number of website visitors per month
Total number of external links – backlinks – pointing to the website
Total number of keywords the website ranks for
Anchor text commonly used in website links
Top performing keywords
Advertising Campaign Statistics
Competitor websites
Of the above metrics, the one that gives you the quickest understanding of site quality is usually the authority score .

SEMrush calculates this score based on:

backlink
organic search data
organic website traffic data (monthly visits).
What is important to remember about Domain Overview statistics is that while most of them are based on hard data, the traffic numbers are estimates . In my experience they are not very accurate (I base this observation on comparing SEMRush traffic estimates to Google Analytics data for websites I have access to).

SEMrush does not claim that its traffic data is 100% accurate and actually provides an estimate of how accurate its traffic statistics are for a given site (low, medium, or high).