It is therefore necessary:
Posted: Sun Jan 19, 2025 6:28 am
Law of proximity : all isolated but close elements tend to be perceived as groups;
Law of Similarity: all elements with similar visual characteristics tend to be perceptibly grouped together;
Law of Closure: Our mind tends to fill in incomplete forms;
Law of symmetry : the symmetrical shape is often perceived with more difficulty and/or as an incomplete shape;
Law of Continuity : Visual attention poland consumer mobile number list instinctively follows the spatial direction of the element being viewed;
Law of Connection : Users become aware of the elements of your website (such as lines, buttons), therefore, by connection, they bring them back to a pre-established pattern, a precise ecosystem. If it is changed in some way, you disorientate the user.
Law of figure/background relationship : Our mind instinctively determines whether an object acts as a figure or as a background but never processes it as both at the same time.
All these laws can be summarized in three fundamental principles that concern the content, the way of displaying it and the use that we direct to the user.
Having clear what you want to say, how you want to do it and how you want to expose it is the basis.
That's why having a hierarchy of contents is the first of our tips.
Define the content
Simplify the content
Prioritize (give importance to certain elements, rather than others)
If you work in communications and have dealt with clients, these three operations are difficult to digest.
Many people are not clear about the content they want to convey, so they don't know how to simplify it but, above all, they don't know how to give the right importance to what matters most.
Everything is important!
This is the answer that many give when those who work in communications ask what is the most important thing they want to convey on a website, for example.
If everything is important, nothing really is.
That's why bold exists, or font size…
To recap, let's take a look at the content pyramid .
Law of Similarity: all elements with similar visual characteristics tend to be perceptibly grouped together;
Law of Closure: Our mind tends to fill in incomplete forms;
Law of symmetry : the symmetrical shape is often perceived with more difficulty and/or as an incomplete shape;
Law of Continuity : Visual attention poland consumer mobile number list instinctively follows the spatial direction of the element being viewed;
Law of Connection : Users become aware of the elements of your website (such as lines, buttons), therefore, by connection, they bring them back to a pre-established pattern, a precise ecosystem. If it is changed in some way, you disorientate the user.
Law of figure/background relationship : Our mind instinctively determines whether an object acts as a figure or as a background but never processes it as both at the same time.
All these laws can be summarized in three fundamental principles that concern the content, the way of displaying it and the use that we direct to the user.
Having clear what you want to say, how you want to do it and how you want to expose it is the basis.
That's why having a hierarchy of contents is the first of our tips.
Define the content
Simplify the content
Prioritize (give importance to certain elements, rather than others)
If you work in communications and have dealt with clients, these three operations are difficult to digest.
Many people are not clear about the content they want to convey, so they don't know how to simplify it but, above all, they don't know how to give the right importance to what matters most.
Everything is important!
This is the answer that many give when those who work in communications ask what is the most important thing they want to convey on a website, for example.
If everything is important, nothing really is.
That's why bold exists, or font size…
To recap, let's take a look at the content pyramid .