Context vs SEO: What and When to Use

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The majority, namely 53%, prefer to pay for purchases upon delivery. 73% of respondents pay for their purchases using bank cards.

People over 50 usually carefully analyze the quality of goods and services. Before making a purchase, 83% consult product reviews. For 46%, advertising with celebrities seems more reliable.

30% of respondents claim that price is more important somalia company email list to them than brand. However, 23% are ready to pay a little more if they are confident in the quality. 16% said that they have preferences for certain brands.

Only 10% of those making purchases online communicate with company representatives on social networks, and only 21% of them leave reviews afterwards.

What devices do they use?
It is known that a recent qualitative shift is the rapid growth of the audience of "mobile only" users, that is, those users who use only mobile access to access the Internet. From 2018 to 2019, this segment almost doubled and today amounts to 35%.

Thus, the growth of the "mobile only" segment changes the entire face of the Internet. In the foreseeable future, the Internet will probably become primarily mobile and only then desktop. This will entail a significant change in priorities in the development of digital products, communications, and advertising.

To some extent, this reorientation will slow down the growth of the older audience, which is less friendly with gadgets. Nevertheless, mobile applications are becoming simpler and more understandable, and 74% of respondents in the 50+ category already have phones with mobile access, and 9% of them use them only for accessing the Internet. All the rest prefer laptops and desktop PCs.
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Among the most popular services where older users make purchases are:

Avito. This platform is known and used for posting or searching for goods by 76% of respondents;
Ozon.ru. One of the largest Russian online stores is of interest to 62%;
AliExpress. Parcels from abroad via the Chinese giant arrived home 61%.


About computer skills of the older audience
Computer literacy among older generations is low. The most common skills among older generations include:

working with a text editor – 43%;
working with e-mail – 37%;
copying and moving files – 30%;
file transfer between devices – 25%.
Positive answers to questions about having the knowledge necessary to reinstall an operating system, experience changing settings in programs, and experience using any programming languages ​​were extremely rare among respondents over 55 years of age.