Yandex innovations:
Posted: Sun Jan 19, 2025 6:38 am
Internet Advertising in 2020
Advertising opportunities are expanding year after year, there are more and more formats, and interest targeting is becoming broader. The main changes we have come to 2020 with are:
turbo pages not only for mobile ads, but also for desktop ones;
Direct's new format is a media campaign on the Main Page. This will make image advertising cheaper;
online chats in Yandex.Market and Yandex.Direct on search. Now users have the opportunity to contact the company via an online consultant and clarify all the details about the product or service;
audio advertising in Yandex.Direct;
increasing the number of quick links and, as a rwanda company email list result, expanding the ad. In the premium block on the search, you can now add 8 quick links with a description instead of 4;
interest targeting in YAN;
displaying photos via Yandex.Collections. New company in Yandex.Direct – “Content Promotion”.
Google innovations :
Audience targeting: interested buyers and demographic indicators;
Google Ads Pricing extension: Now it's easier to stand out from the competition;
new advertising format for mobile devices – Gallery. 8 images with text and description, the advertiser pays for the transition to the site or for scrolling through 3 or more images;
YouTube product advertising based on user interests.
Advertising opportunities are expanding year after year, there are more and more formats, and interest targeting is becoming broader. The main changes we have come to 2020 with are:
turbo pages not only for mobile ads, but also for desktop ones;
Direct's new format is a media campaign on the Main Page. This will make image advertising cheaper;
online chats in Yandex.Market and Yandex.Direct on search. Now users have the opportunity to contact the company via an online consultant and clarify all the details about the product or service;
audio advertising in Yandex.Direct;
increasing the number of quick links and, as a rwanda company email list result, expanding the ad. In the premium block on the search, you can now add 8 quick links with a description instead of 4;
interest targeting in YAN;
displaying photos via Yandex.Collections. New company in Yandex.Direct – “Content Promotion”.
Google innovations :
Audience targeting: interested buyers and demographic indicators;
Google Ads Pricing extension: Now it's easier to stand out from the competition;
new advertising format for mobile devices – Gallery. 8 images with text and description, the advertiser pays for the transition to the site or for scrolling through 3 or more images;
YouTube product advertising based on user interests.